Who are HARTMANN's biggest competitors?
On Brandtree, HARTMANN's biggest competitors by shared categories are Reckitt, which shares 3 categories, such as bandages & wound care and bleach & disinfectant; Coloplast, which shares 2 categories, such as bandages & wound care; and Convatec, which shares 2 categories, such as bandages & wound care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. HARTMANN controls 8 brands with a page here, across 5 categories; 61 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Reckitt | 3 | 17% | Bandages & wound care, Bleach & disinfectant and Hand soap & sanitiser |
| 2 | Coloplast | 2 | 40% | Bandages & wound care and Incontinence care |
| 3 | Convatec | 2 | 40% | Bandages & wound care and Incontinence care |
| 4 | Essity | 2 | 29% | Bandages & wound care and Incontinence care |
| 5 | La Fabril | 2 | 18% | Bleach & disinfectant and Hand soap & sanitiser |
| 6 | ACI Limited | 2 | 17% | Hand soap & sanitiser and Incontinence care |
| 7 | Bolton Group | 2 | 17% | Bar soap & body wash and Bleach & disinfectant |
| 8 | Colgate-Palmolive | 2 | 17% | Bar soap & body wash and Hand soap & sanitiser |
| 9 | Trade Kings | 2 | 17% | Bar soap & body wash and Hand soap & sanitiser |
| 10 | Unilever | 2 | 7% | Bar soap & body wash and Bleach & disinfectant |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
HARTMANN and Reckitt: 3 shared categories
| Category | HARTMANN | Reckitt |
|---|---|---|
| Bandages & wound care | Atrauman, Cosmopor, Resposorb, Zetuvit | Scholl |
| Bleach & disinfectant | Bacillol | Harpic, Lysol |
| Hand soap & sanitiser | Sterillium | Dettol |
HARTMANN and Coloplast: 2 shared categories
| Category | HARTMANN | Coloplast |
|---|---|---|
| Bandages & wound care | Atrauman, Cosmopor, Resposorb, Zetuvit | Biatain, Comfeel, Kerecis |
| Incontinence care | MoliCare | Conveen, Luja, Peristeen, Self-Cath, SpeediCath |
HARTMANN and Convatec: 2 shared categories
| Category | HARTMANN | Convatec |
|---|---|---|
| Bandages & wound care | Atrauman, Cosmopor, Resposorb, Zetuvit | Aquacel, ConvaFoam, InnovaMatrix |
| Incontinence care | MoliCare | GentleCath |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand HARTMANN owns and the most overlapping owners on Brandtree.