Who are Essity's biggest competitors?
On Brandtree, Essity's biggest competitors by shared categories are Kimberly-Clark, which shares 3 categories, such as facial tissue & toilet paper and feminine care; Procter & Gamble, which shares 2 categories, such as facial tissue & toilet paper; and Unicharm, which shares 2 categories, such as feminine care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Essity controls 6 brands with a page here, across 4 categories; 20 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kimberly-Clark | 3 | 60% | Facial tissue & toilet paper, Feminine care and Incontinence care |
| 2 | Procter & Gamble | 2 | 10% | Facial tissue & toilet paper and Feminine care |
| 3 | Unicharm | 2 | 33% | Feminine care and Incontinence care |
| 4 | Violeta | 2 | 29% | Facial tissue & toilet paper and Feminine care |
| 5 | ACI Limited | 2 | 18% | Feminine care and Incontinence care |
| 6 | Kenvue | 2 | 18% | Feminine care and Bandages & wound care |
| 7 | Grigeo | 1 | 25% | Facial tissue & toilet paper |
| 8 | Pigeon | 1 | 20% | Incontinence care |
| 9 | Perrigo | 1 | 17% | Bandages & wound care |
| 10 | Prestige Consumer Healthcare | 1 | 14% | Feminine care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Essity and Kimberly-Clark: 3 shared categories
| Category | Essity | Kimberly-Clark |
|---|---|---|
| Facial tissue & toilet paper | Cushelle, Tork, Zewa | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll |
| Feminine care | Libresse | Kotex, U by Kotex |
| Incontinence care | TENA | Depend, Poise |
Essity and Procter & Gamble: 2 shared categories
Essity and Unicharm: 2 shared categories
| Category | Essity | Unicharm |
|---|---|---|
| Feminine care | Libresse | Sofy |
| Incontinence care | TENA | Lifree |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Essity owns and the most overlapping owners on Brandtree.