Who are Essity's biggest competitors?
On Brandtree, Essity's biggest competitors by shared categories are Kimberly-Clark, which shares 3 categories, such as facial tissue & toilet paper and feminine care; Hengan, which shares 3 categories, such as facial tissue & toilet paper; and Daio Paper, which shares 3 categories, such as facial tissue & toilet paper.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Essity controls 6 brands with a page here, across 4 categories; 37 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kimberly-Clark | 3 | 60% | Facial tissue & toilet paper, Feminine care and Incontinence care |
| 2 | Hengan | 3 | 60% | Facial tissue & toilet paper, Incontinence care and Feminine care |
| 3 | Daio Paper | 3 | 60% | Facial tissue & toilet paper, Incontinence care and Feminine care |
| 4 | SAH Lilas | 3 | 50% | Facial tissue & toilet paper, Feminine care and Incontinence care |
| 5 | Procter & Gamble | 2 | 10% | Facial tissue & toilet paper and Feminine care |
| 6 | CMPC | 2 | 40% | Facial tissue & toilet paper and Feminine care |
| 7 | Coloplast | 2 | 50% | Incontinence care and Bandages & wound care |
| 8 | Convatec | 2 | 50% | Bandages & wound care and Incontinence care |
| 9 | Unicharm | 2 | 33% | Feminine care and Incontinence care |
| 10 | HARTMANN | 2 | 29% | Bandages & wound care and Incontinence care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Essity and Kimberly-Clark: 3 shared categories
| Category | Essity | Kimberly-Clark |
|---|---|---|
| Facial tissue & toilet paper | Cushelle, Tork, Zewa | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll |
| Feminine care | Libresse | Kotex, U by Kotex |
| Incontinence care | TENA | Depend, Poise |
Essity and Hengan: 3 shared categories
| Category | Essity | Hengan |
|---|---|---|
| Facial tissue & toilet paper | Cushelle, Tork, Zewa | Hearttex, Pino |
| Incontinence care | TENA | ElderJoy, P Love |
| Feminine care | Libresse | Space 7 |
Essity and Daio Paper: 3 shared categories
| Category | Essity | Daio Paper |
|---|---|---|
| Facial tissue & toilet paper | Cushelle, Tork, Zewa | elleair |
| Incontinence care | TENA | Attento, Natura |
| Feminine care | Libresse | elis |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Essity owns and the most overlapping owners on Brandtree.