Who owns elleair?
elleair is owned by Daio Paper (Japan, TSE: 3880).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Daio Paper Group Integrated Report 2025, Daio Paper Corporation. Last checked .
Key facts
- Current owner
- Daio Paper Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- TSE: 3880
- Last verified
- · 1 sources
About elleair
elleair is the household-paper brand of Daio Paper, covering facial tissues, toilet tissue and kitchen paper. The Integrated Report 2025 says Daio entered the household paper market in 1979 and reached the leading share in sanitary paper within seven to nine years of launching elleair. It cites Intage data for April 2024 to March 2025 giving it 28.0% of facial tissue and 31.2% of toilet tissue sales.
Ownership timeline of elleair
- Current owner Daio Paper [1] reported
Where elleair sits in Daio Paper
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Daio Paper ownership tree →
See the full Daio Paper brand portfolio (5) →
Other brands owned by Daio Paper
Daio Paper controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in facial tissue & toilet paper, and who owns them
The 29 brands in facial tissue & toilet paper on Brandtree belong to 12 owners. The largest is Sofidel, with 7.
About the owner: Daio Paper
Daio Paper is a publicly listed company headquartered in Tokyo, Japan, founded in 1943. Brandtree records 5 brands under its control, and it is listed as TSE: 3880.
Daio Paper is a Japanese paper manufacturer whose Integrated Report 2025 lists newsprint, printing paper, paperboard and pulp alongside household paper, disposable baby and adult diapers and sanitary pads. Its Tokyo headquarters is in Chiyoda-ku and its Shikoku headquarters in Shikokuchuo City, Ehime. The report shows Hokuetsu Corporation as its largest shareholder with 24.8% of shares.
🇯🇵 elleair and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; elleair is not one of them.
Frequently asked questions
Who is the parent company of elleair?
The parent company of elleair is Daio Paper, a publicly listed company headquartered in Japan.
Is elleair Japanese?
Yes. elleair originated in Japan and its owner, Daio Paper, is also headquartered in Japan.
Is elleair still owned by Daio Paper?
Yes. As of 4 October 2026, elleair is still owned by Daio Paper. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Daio Paper Group Integrated Report 2025 — Daio Paper Corporation, Annual report; retrieved 4 October 2026.
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