Who owns Natura?
Natura, a personal-care brand from Japan, is owned by Daio Paper (Japan, TSE: 3880).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Daio Paper Group Integrated Report 2025, Daio Paper Corporation. Last checked .
Key facts
- Current owner
- Daio Paper Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Category
- Personal care & beauty › Feminine care & incontinence › Incontinence care
- Parent ticker
- TSE: 3880
- Last verified
- · 1 sources
About Natura
Natura is described in Daio Paper's Integrated Report 2025 as its light incontinence care brand for postpartum and postmenopausal women. The report says the company aims to connect customers of its elis feminine care brand to Natura as their needs change over time, against a backdrop of an ageing Japanese society. It is a separate Daio brand from the Attento adult diapers.
Ownership timeline of Natura
- Current owner Daio Paper [1] reported
Where Natura sits in Daio Paper
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Daio Paper ownership tree →
See the full Daio Paper brand portfolio (5) →
Other brands owned by Daio Paper
Daio Paper controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in incontinence care, and who owns them
The 21 brands in incontinence care on Brandtree belong to 12 owners. The largest is Coloplast, with 5; Daio Paper has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Conveen | Coloplast | 🇩🇰 Denmark |
| iD | Ontex | 🇧🇪 Belgium |
| ElderJoy | Hengan | 🇨🇳 China |
| Depend | Kimberly-Clark | 🇺🇸 United States |
| Savlon Respect | ACI Limited | 🇧🇩 Bangladesh |
| GentleCath | Convatec | 🇬🇧 United Kingdom |
| TENA | Essity | 🇸🇪 Sweden |
| MoliCare | HARTMANN | 🇩🇪 Germany |
About the owner: Daio Paper
Daio Paper is a publicly listed company headquartered in Tokyo, Japan, founded in 1943. Brandtree records 5 brands under its control, and it is listed as TSE: 3880.
Daio Paper is a Japanese paper manufacturer whose Integrated Report 2025 lists newsprint, printing paper, paperboard and pulp alongside household paper, disposable baby and adult diapers and sanitary pads. Its Tokyo headquarters is in Chiyoda-ku and its Shikoku headquarters in Shikokuchuo City, Ehime. The report shows Hokuetsu Corporation as its largest shareholder with 24.8% of shares.
🇯🇵 Natura and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Natura is not one of them.
Frequently asked questions
Who is the parent company of Natura?
The parent company of Natura is Daio Paper, a publicly listed company headquartered in Japan.
Is Natura owned by Natura &Co?
No. Natura is owned by Daio Paper, not Natura &Co.
Is Natura Japanese?
Yes. Natura originated in Japan and its owner, Daio Paper, is also headquartered in Japan.
Is Natura still owned by Daio Paper?
Yes. As of 4 October 2026, Natura is still owned by Daio Paper. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Daio Paper Group Integrated Report 2025 — Daio Paper Corporation, Annual report; retrieved 4 October 2026.
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