Who are Hengan's biggest competitors?
On Brandtree, Hengan's biggest competitors by shared categories are Kimberly-Clark, which shares 4 categories, such as facial tissue & toilet paper and diapers & baby wipes; Daio Paper, which shares 4 categories, such as incontinence care; and CMPC, which shares 3 categories, such as diapers & baby wipes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Hengan controls 7 brands with a page here, across 4 categories; 32 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kimberly-Clark | 4 | 100% | Facial tissue & toilet paper, Diapers & baby wipes and Incontinence care and 1 more |
| 2 | Daio Paper | 4 | 100% | Incontinence care, Diapers & baby wipes and Facial tissue & toilet paper and 1 more |
| 3 | CMPC | 3 | 75% | Diapers & baby wipes, Facial tissue & toilet paper and Feminine care |
| 4 | Procter & Gamble | 3 | 16% | Facial tissue & toilet paper, Diapers & baby wipes and Feminine care |
| 5 | Essity | 3 | 60% | Facial tissue & toilet paper, Incontinence care and Feminine care |
| 6 | Unicharm | 3 | 60% | Diapers & baby wipes, Incontinence care and Feminine care |
| 7 | Violeta | 3 | 50% | Diapers & baby wipes, Facial tissue & toilet paper and Feminine care |
| 8 | ACI Limited | 3 | 30% | Diapers & baby wipes, Incontinence care and Feminine care |
| 9 | Ontex | 2 | 50% | Incontinence care and Diapers & baby wipes |
| 10 | Golrang Industrial Group | 2 | 13% | Diapers & baby wipes and Facial tissue & toilet paper |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Hengan and Kimberly-Clark: 4 shared categories
| Category | Hengan | Kimberly-Clark |
|---|---|---|
| Facial tissue & toilet paper | Hearttex, Pino | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll |
| Diapers & baby wipes | Anerle, Q·MO | GoodNites, Huggies, Pull-Ups |
| Incontinence care | ElderJoy, P Love | Depend, Poise |
| Feminine care | Space 7 | Kotex, U by Kotex |
Hengan and Daio Paper: 4 shared categories
| Category | Hengan | Daio Paper |
|---|---|---|
| Incontinence care | ElderJoy, P Love | Attento, Natura |
| Diapers & baby wipes | Anerle, Q·MO | GOO.N |
| Facial tissue & toilet paper | Hearttex, Pino | elleair |
| Feminine care | Space 7 | elis |
Hengan and CMPC: 3 shared categories
| Category | Hengan | CMPC |
|---|---|---|
| Diapers & baby wipes | Anerle, Q·MO | BBTips, Bio Baby |
| Facial tissue & toilet paper | Hearttex, Pino | Confort, Cotton |
| Feminine care | Space 7 | Mia |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Hengan owns and the most overlapping owners on Brandtree.