Who are Kimberly-Clark's biggest competitors?
On Brandtree, Kimberly-Clark's biggest competitors by shared categories are Procter & Gamble, which shares 3 categories, such as facial tissue & toilet paper and diapers & baby wipes; Essity, which shares 3 categories, such as facial tissue & toilet paper; and Unicharm, which shares 3 categories, such as diapers & baby wipes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kimberly-Clark controls 13 brands with a page here, across 4 categories; 19 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble | 3 | 16% | Facial tissue & toilet paper, Diapers & baby wipes and Feminine care |
| 2 | Essity | 3 | 60% | Facial tissue & toilet paper, Feminine care and Incontinence care |
| 3 | Unicharm | 3 | 60% | Diapers & baby wipes, Feminine care and Incontinence care |
| 4 | Violeta | 3 | 50% | Facial tissue & toilet paper, Diapers & baby wipes and Feminine care |
| 5 | ACI Limited | 3 | 30% | Diapers & baby wipes, Feminine care and Incontinence care |
| 6 | Kenvue | 2 | 18% | Feminine care and Diapers & baby wipes |
| 7 | Golrang Industrial Group | 2 | 13% | Diapers & baby wipes and Facial tissue & toilet paper |
| 8 | Square Toiletries | 2 | 12% | Feminine care and Diapers & baby wipes |
| 9 | La Fabril | 2 | 20% | Diapers & baby wipes and Feminine care |
| 10 | Grigeo | 1 | 25% | Facial tissue & toilet paper |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kimberly-Clark and Procter & Gamble: 3 shared categories
| Category | Kimberly-Clark | Procter & Gamble |
|---|---|---|
| Facial tissue & toilet paper | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll | Bounty, Charmin, Puffs |
| Diapers & baby wipes | GoodNites, Huggies, Pull-Ups | Luvs, Pampers |
| Feminine care | Kotex, U by Kotex | Always, Tampax, Whisper |
Kimberly-Clark and Essity: 3 shared categories
| Category | Kimberly-Clark | Essity |
|---|---|---|
| Facial tissue & toilet paper | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll | Cushelle, Tork, Zewa |
| Feminine care | Kotex, U by Kotex | Libresse |
| Incontinence care | Depend, Poise | TENA |
Kimberly-Clark and Unicharm: 3 shared categories
| Category | Kimberly-Clark | Unicharm |
|---|---|---|
| Diapers & baby wipes | GoodNites, Huggies, Pull-Ups | MamyPoko, Moony |
| Feminine care | Kotex, U by Kotex | Sofy |
| Incontinence care | Depend, Poise | Lifree |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kimberly-Clark owns and the most overlapping owners on Brandtree.