Who are Kimberly-Clark's biggest competitors?
On Brandtree, Kimberly-Clark's biggest competitors by shared categories are Hengan, which shares 4 categories, such as facial tissue & toilet paper and diapers & baby wipes; Daio Paper, which shares 4 categories, such as incontinence care; and SAH Lilas, which shares 4 categories, such as facial tissue & toilet paper.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kimberly-Clark controls 13 brands with a page here, across 4 categories; 34 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Hengan | 4 | 100% | Facial tissue & toilet paper, Diapers & baby wipes and Incontinence care and 1 more |
| 2 | Daio Paper | 4 | 100% | Incontinence care, Facial tissue & toilet paper and Diapers & baby wipes and 1 more |
| 3 | SAH Lilas | 4 | 80% | Facial tissue & toilet paper, Diapers & baby wipes and Feminine care and 1 more |
| 4 | Procter & Gamble | 3 | 16% | Facial tissue & toilet paper, Diapers & baby wipes and Feminine care |
| 5 | CMPC | 3 | 75% | Facial tissue & toilet paper, Diapers & baby wipes and Feminine care |
| 6 | Essity | 3 | 60% | Facial tissue & toilet paper, Feminine care and Incontinence care |
| 7 | Unicharm | 3 | 60% | Diapers & baby wipes, Feminine care and Incontinence care |
| 8 | Violeta | 3 | 50% | Facial tissue & toilet paper, Diapers & baby wipes and Feminine care |
| 9 | ACI Limited | 3 | 30% | Diapers & baby wipes, Feminine care and Incontinence care |
| 10 | Ontex | 2 | 50% | Incontinence care and Diapers & baby wipes |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kimberly-Clark and Hengan: 4 shared categories
| Category | Kimberly-Clark | Hengan |
|---|---|---|
| Facial tissue & toilet paper | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll | Hearttex, Pino |
| Diapers & baby wipes | GoodNites, Huggies, Pull-Ups | Anerle, Q·MO |
| Incontinence care | Depend, Poise | ElderJoy, P Love |
| Feminine care | Kotex, U by Kotex | Space 7 |
Kimberly-Clark and Daio Paper: 4 shared categories
| Category | Kimberly-Clark | Daio Paper |
|---|---|---|
| Incontinence care | Depend, Poise | Attento, Natura |
| Facial tissue & toilet paper | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll | elleair |
| Diapers & baby wipes | GoodNites, Huggies, Pull-Ups | GOO.N |
| Feminine care | Kotex, U by Kotex | elis |
Kimberly-Clark and SAH Lilas: 4 shared categories
| Category | Kimberly-Clark | SAH Lilas |
|---|---|---|
| Facial tissue & toilet paper | Andrex, Cottonelle, Kleenex, Scott, Viva, WypAll | Lilas Papier |
| Diapers & baby wipes | GoodNites, Huggies, Pull-Ups | Lilas Bébé |
| Feminine care | Kotex, U by Kotex | Miss Lilas |
| Incontinence care | Depend, Poise | Lilas Protect |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kimberly-Clark owns and the most overlapping owners on Brandtree.