Who are Unicharm's biggest competitors?
On Brandtree, Unicharm's biggest competitors by shared categories are Hengan, which shares 3 categories, such as diapers & baby wipes and incontinence care; Kimberly-Clark, which shares 3 categories, such as diapers & baby wipes; and Procter & Gamble, which shares 3 categories, such as diapers & baby wipes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Unicharm controls 5 brands with a page here, across 4 categories; 66 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Hengan | 3 | 60% | Diapers & baby wipes, Incontinence care and Feminine care |
| 2 | Kimberly-Clark | 3 | 60% | Diapers & baby wipes, Feminine care and Incontinence care |
| 3 | Procter & Gamble | 3 | 16% | Diapers & baby wipes, Feminine care and Facial skin care |
| 4 | Daio Paper | 3 | 60% | Diapers & baby wipes, Incontinence care and Feminine care |
| 5 | SAH Lilas | 3 | 50% | Diapers & baby wipes, Feminine care and Incontinence care |
| 6 | ACI Limited | 3 | 30% | Diapers & baby wipes, Feminine care and Incontinence care |
| 7 | Kenvue | 3 | 30% | Diapers & baby wipes, Feminine care and Facial skin care |
| 8 | Square Toiletries | 3 | 19% | Diapers & baby wipes, Feminine care and Facial skin care |
| 9 | CMPC | 2 | 40% | Diapers & baby wipes and Feminine care |
| 10 | Ontex | 2 | 50% | Incontinence care and Diapers & baby wipes |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Unicharm and Hengan: 3 shared categories
| Category | Unicharm | Hengan |
|---|---|---|
| Diapers & baby wipes | MamyPoko, Moony | Anerle, Q·MO |
| Incontinence care | Lifree | ElderJoy, P Love |
| Feminine care | Sofy | Space 7 |
Unicharm and Kimberly-Clark: 3 shared categories
| Category | Unicharm | Kimberly-Clark |
|---|---|---|
| Diapers & baby wipes | MamyPoko, Moony | GoodNites, Huggies, Pull-Ups |
| Feminine care | Sofy | Kotex, U by Kotex |
| Incontinence care | Lifree | Depend, Poise |
Unicharm and Procter & Gamble: 3 shared categories
| Category | Unicharm | Procter & Gamble |
|---|---|---|
| Diapers & baby wipes | MamyPoko, Moony | Luvs, Pampers |
| Feminine care | Sofy | Always, Tampax, Whisper |
| Facial skin care | Silcot | Olay, SK-II |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Unicharm owns and the most overlapping owners on Brandtree.