Who owns Lifree?
Lifree is owned by Unicharm (Japan, TSE: 8113).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Unicharm Corporation Integrated Report 2025, 31 March 2026. Last checked .
Key facts
- Current owner
- Unicharm Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1987
- Category
- Personal care & beauty › Feminine care & incontinence › Incontinence care
- Parent ticker
- TSE: 8113
- Last verified
- · 1 sources
About Lifree
Lifree is Unicharm's adult incontinence brand, launched in 1987 well before the category mattered commercially in most countries. Japan's ageing population made it one of the company's largest businesses. Adult incontinence products now outsell infant nappies in Japan, a crossover that happened years before it was reached anywhere else.
Ownership timeline of Lifree
Where Lifree sits in Unicharm
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Unicharm ownership tree →
See the full Unicharm brand portfolio (5) →
Other brands owned by Unicharm
Unicharm controls 5 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in incontinence care, and who owns them
The 22 brands in incontinence care on Brandtree belong to 13 owners. The largest is Coloplast, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Conveen | Coloplast | 🇩🇰 Denmark |
| iD | Ontex | 🇧🇪 Belgium |
| Attento | Daio Paper | 🇯🇵 Japan |
| ElderJoy | Hengan | 🇨🇳 China |
| Depend | Kimberly-Clark | 🇺🇸 United States |
| Savlon Respect | ACI Limited | 🇧🇩 Bangladesh |
| GentleCath | Convatec | 🇬🇧 United Kingdom |
| TENA | Essity | 🇸🇪 Sweden |
About the owner: Unicharm
Unicharm is a publicly listed company headquartered in Tokyo, Japan, founded in 1961. Brandtree records 5 brands under its control, and it is listed as TSE: 8113.
Unicharm was founded in 1961 and is the largest hygiene products company in Asia, leading nappies, feminine care and adult incontinence across Japan and much of Southeast Asia. Japan's demographics mean it sells more adult incontinence products than infant nappies at home.
🇯🇵 Lifree and other Japanese brands
Brandtree records a controlling owner for 448 brands that began in Japan. 22 of them (5%) are now controlled by a company headquartered in another country; Lifree is not one of them.
Frequently asked questions
Who is the parent company of Lifree?
The parent company of Lifree is Unicharm, a publicly listed company headquartered in Japan.
Is Lifree Japanese?
Yes. Lifree originated in Japan in 1987 and its owner, Unicharm, is also headquartered in Japan.
Is Lifree still owned by Unicharm?
Yes. As of 16 September 2026, Lifree is still owned by Unicharm. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Unicharm Corporation Integrated Report 2025 — Unicharm Corporation, Annual report, published 31 March 2026; retrieved 16 September 2026.
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