Piaggio: brands it owns and its ownership tree
Piaggio (BIT: PIA) is a publicly listed company headquartered in Pontedera, Italy that owns 6 consumer brands.[1]
Piaggio dates itself to the company Rinaldo Piaggio founded at Sestri Levante in 1884, which outfitted ships and then built aircraft long before it built scooters. Its 2025 annual report describes three core segments: two-wheelers from 50cc to 1,100cc, light commercial three- and four-wheelers, and Piaggio Fast Forward, a robotics research company in Boston. It manufactures at Pontedera, Noale, Scorzè and Mandello del Lario in Italy and at Baramati in India, Vinh Phuc in Vietnam and Jakarta in Indonesia, and holds 45 per cent of a Chinese joint venture with Zongshen at Foshan that it accounts for by the equity method.
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brands owned
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categories
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divestitures recorded
Company facts
- Legal name
- Piaggio & C. S.p.A.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇮🇹 Pontedera, Italy
- Founded
- 1884
- Tickers
- BIT: PIA
- Website
- www.piaggiogroup.com
- Last verified
- · 1 sources
Piaggio in numbers
- Piaggio owns 6 consumer brands tracked here across 1 top-level categories; the largest is automotive with 6 brands.[1]
Everything Piaggio owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Piaggio own?
Piaggio owns 6 consumer brands tracked here, including Ape, Vespa, Piaggio, Moto Guzzi, Porter and Aprilia.
Is Piaggio an Italian company?
Yes. Piaggio is headquartered in Pontedera, Italy and was founded in 1884.
Who owns Piaggio?
Piaggio is a publicly listed company owned by its shareholders; it trades as PIA on the BIT.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Piaggio Group Annual Report 2025 — Piaggio & C. S.p.A., Annual report, published 27 February 2026; retrieved 25 September 2026.
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