Who owns Moto Guzzi?
Moto Guzzi is owned by Piaggio (Italy, BIT: PIA), which has owned the brand since 2004.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Piaggio Group Annual Report 2025, Piaggio & C. S.p.A, 27 February 2026. Last checked .
Key facts
- Current owner
- Piaggio & C. S.p.A. reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Pontedera
- Origin
- 🇮🇹 Italy, Mandello del Lario
- Founded
- 1921
- Category
- Automotive › Motorcycles
- Parent ticker
- BIT: PIA
- Last verified
- · 1 sources
About Moto Guzzi
Moto Guzzi celebrated its centenary in 2021 and came to Piaggio in 2004, in the same transaction that brought in Aprilia. Its motorcycles and engines are still built at Mandello del Lario on the shore of Lake Como, where Piaggio is opening a new factory in 2026 alongside the existing plant. The 2025 range added a V7 family including a V7 Sport, a Stelvio version named for the mountain pass, and a V100 fitted with active safety systems.
Ownership timeline of Moto Guzzi
Where Moto Guzzi sits in Piaggio
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Piaggio ownership tree →
See the full Piaggio brand portfolio (6) →
Other brands owned by Piaggio
Piaggio controls 6 brands on Brandtree, 6 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
The 52 brands in motorcycles on Brandtree belong to 12 owners. The largest is Bajaj Auto, with 13; Piaggio has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Motor | 🇮🇳 India |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| BMW Motorrad | BMW Group | 🇩🇪 Germany |
| MODENAS | DRB-HICOM | 🇲🇾 Malaysia |
| GWM SOUO | Great Wall Motor | 🇨🇳 China |
About the owner: Piaggio
Piaggio is a publicly listed company headquartered in Pontedera, Italy, founded in 1884. Brandtree records 6 brands under its control, and it is listed as BIT: PIA.
Piaggio dates itself to the company Rinaldo Piaggio founded at Sestri Levante in 1884, which outfitted ships and then built aircraft long before it built scooters. Its 2025 annual report describes three core segments: two-wheelers from 50cc to 1,100cc, light commercial three- and four-wheelers, and Piaggio Fast Forward, a robotics research company in Boston. It manufactures at Pontedera, Noale, Scorzè and Mandello del Lario in Italy and at Baramati in India, Vinh Phuc in Vietnam and Jakarta in Indonesia, and holds 45 per cent of a Chinese joint venture with Zongshen at Foshan that it accounts for by the equity method.
🇮🇹 Moto Guzzi and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country; Moto Guzzi is not one of them.
- Alfa Romeo — Stellantis 🇳🇱
- Ducati — Volkswagen Group 🇩🇪
- Ferrari — Ferrari 🇮🇹
- ATV Azienda Trasporti Verona — FNM 🇮🇹
- Academia Barilla — Barilla 🇮🇹
- Acquaviva — Vandemoortele 🇧🇪
Frequently asked questions
Who is the parent company of Moto Guzzi?
The parent company of Moto Guzzi is Piaggio, a publicly listed company headquartered in Italy.
Is Moto Guzzi Italian?
Yes. Moto Guzzi originated in Italy in 1921 and its owner, Piaggio, is also headquartered in Italy.
Since when has Piaggio owned Moto Guzzi?
Piaggio has owned Moto Guzzi since 2004.
Is Moto Guzzi still owned by Piaggio?
Yes. As of 25 September 2026, Moto Guzzi is still owned by Piaggio. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Piaggio Group Annual Report 2025 — Piaggio & C. S.p.A., Annual report, published 27 February 2026; retrieved 25 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.