Who are Sempio's biggest competitors?
On Brandtree, Sempio's biggest competitors by shared categories are Kraft Heinz, which shares 3 categories, such as sauces & ketchup and processed & packaged meat; Daesang, which shares 2 categories, such as sauces & ketchup; and Libstar, which shares 2 categories, such as sauces & ketchup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Sempio controls 7 brands with a page here, across 3 categories; 108 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kraft Heinz | 3 | 25% | Sauces & ketchup, Processed & packaged meat and Spices & seasonings |
| 2 | Daesang | 2 | 33% | Sauces & ketchup and Spices & seasonings |
| 3 | Libstar | 2 | 40% | Sauces & ketchup and Spices & seasonings |
| 4 | Premier Foods | 2 | 33% | Sauces & ketchup and Spices & seasonings |
| 5 | B&G Foods | 2 | 25% | Sauces & ketchup and Spices & seasonings |
| 6 | McCormick | 2 | 50% | Sauces & ketchup and Spices & seasonings |
| 7 | Paulig | 2 | 33% | Sauces & ketchup and Spices & seasonings |
| 8 | Conagra Brands | 2 | 18% | Sauces & ketchup and Spices & seasonings |
| 9 | National Foods | 2 | 67% | Sauces & ketchup and Spices & seasonings |
| 10 | Ajinomoto | 2 | 50% | Sauces & ketchup and Spices & seasonings |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Sempio and Kraft Heinz: 3 shared categories
| Category | Sempio | Kraft Heinz |
|---|---|---|
| Sauces & ketchup | Chaochai, Fontana, Saemine Bueok, Sempio, T'Asia | A.1., Classico, Heinz, HP Sauce |
| Processed & packaged meat | Ziller | Oscar Mayer |
| Spices & seasonings | Yondu | Grey Poupon |
Sempio and Daesang: 2 shared categories
| Category | Sempio | Daesang |
|---|---|---|
| Sauces & ketchup | Chaochai, Fontana, Saemine Bueok, Sempio, T'Asia | Chungjungone, Curry Queen, Hatsal Dameun, Hongcho, Sunchang |
| Spices & seasonings | Yondu | Matsunsaeng, Miwon |
Sempio and Libstar: 2 shared categories
| Category | Sempio | Libstar |
|---|---|---|
| Sauces & ketchup | Chaochai, Fontana, Saemine Bueok, Sempio, T'Asia | DENNY, Red Lion, Safari |
| Spices & seasonings | Yondu | Cape Herb & Spice |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Sempio owns and the most overlapping owners on Brandtree.