Who owns Discover?
Discover is owned by Bajaj Auto (India, BSE: 532977).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bajaj Auto Limited — 19th Annual Report 2025-26. Last checked .
Key facts
- Current owner
- Bajaj Auto Limited reported
- Owner HQ
- 🇮🇳 India, Pune
- Origin
- 🇮🇳 India
- Founded
- 2004
- Category
- Automotive › Motorcycles
- Parent ticker
- BSE: 532977 NSE: BAJAJ-AUTO
- Last verified
- · 2 sources
About Discover
Discover is a commuter motorcycle Bajaj Auto still builds at its Waluj plant, where it shares a line rated at 2.7 million units a year with the Boxer, CT, Platina, Freedom and Pulsar ranges. It is one of the older names in the company's line-up and sits below the 125cc-and-above segment that Bajaj now treats as strategically important.
Ownership timeline of Discover
- Current owner Bajaj Auto [1] reported
Where Discover sits in Bajaj Auto
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bajaj Auto ownership tree →
See the full Bajaj Auto brand portfolio (14) →
Other brands owned by Bajaj Auto
Bajaj Auto controls 14 brands on Brandtree, 14 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
Bajaj Auto has more brands in motorcycles on Brandtree than any other owner: 13 of 64.
| Brand | Owner | Owner based in |
|---|---|---|
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Holdings | 🇮🇳 India |
| Bayliner | Brunswick | 🇺🇸 United States |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Immsi | 🇮🇹 Italy |
| FOX | Fox Factory | 🇺🇸 United States |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| Barletta | Winnebago Industries | 🇺🇸 United States |
About the owner: Bajaj Auto
Bajaj Auto is a publicly listed company headquartered in Pune, India, founded in 1945. Brandtree records 14 brands under its control, and it is listed as BSE: 532977 and NSE: BAJAJ-AUTO.
Bajaj Auto makes motorcycles, three-wheelers and quadricycles in India and sold 5.1 million vehicles in the year to 31 March 2026, of which 2.25 million were exported to more than 100 countries. It traces itself to Bachhraj Trading Corporation, incorporated on 29 November 1945 and renamed Bajaj Auto in 1960; the present listed company was the automobile business carved out in the 2008 demerger of the old one. It is the world's largest maker of three-wheelers, and in November 2025 it took sole control of the Austrian group that owns KTM.
🇮🇳 Discover and other Indian brands
Brandtree records a controlling owner for 288 brands that began in India. 9 of them (3%) are now controlled by a company headquartered in another country; Discover is not one of them.
- Destini — Hero MotoCorp 🇮🇳
- Mahindra — Mahindra & Mahindra 🇮🇳
- TVS Apache — TVS Holdings 🇮🇳
- Tata Motors (cars) — Tata Motors Passenger Vehicles 🇮🇳
- 8PM — Radico Khaitan 🇮🇳
- ACC — Ambuja Cements 🇮🇳
Frequently asked questions
Who is the parent company of Discover?
The parent company of Discover is Bajaj Auto, a publicly listed company headquartered in India.
Is Discover Indian?
Yes. Discover originated in India in 2004 and its owner, Bajaj Auto, is also headquartered in India.
Is Discover still owned by Bajaj Auto?
Yes. As of 22 October 2026, Discover is still owned by Bajaj Auto. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bajaj Auto Limited — 19th Annual Report 2025-26 — Bajaj Auto Limited, Annual report; retrieved 21 September 2026.
- [2] Bajaj Auto Limited — 60th Annual Report 2004-05 — Bajaj Auto Limited, Annual report; retrieved 22 October 2026.
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