Who owns Blenders Eyewear?
Blenders Eyewear is owned by Safilo (Italy, BIT: SFL), which has owned the brand since 2020.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Safilo Group Annual Report 2025, Safilo Group S.p.A. Last checked .
Key facts
- Current owner
- Safilo Group S.p.A. reported
- Owned since
- Owner HQ
- 🇮🇹 Italy, Padua
- Origin
- 🇺🇸 United States, San Diego
- Founded
- 2012 by Chase Fisher
- Category
- Apparel, footwear & accessories › Accessories & footwear › Eyewear
- Parent ticker
- BIT: SFL
- Last verified
- · 1 sources
About Blenders Eyewear
Blenders Eyewear was founded by Chase Fisher in San Diego in 2012 as a digitally native sunglasses brand, selling mainly online under the motto Life in Forward Motion. Safilo acquired Blenders in 2020 and bought out the remaining minority interests in the first half of 2026, taking its stake from 80 to 100 per cent. It is one of Safilo's four key owned brands, with Carrera, Smith and Polaroid.
Ownership timeline of Blenders Eyewear
Where Blenders Eyewear sits in Safilo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Safilo ownership tree →
See the full Safilo brand portfolio (3) →
Other brands owned by Safilo
Safilo controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in eyewear, and who owns them
The 25 brands in eyewear on Brandtree belong to 7 owners. The largest is EssilorLuxottica, with 6; Safilo has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Arnette | EssilorLuxottica | 🇫🇷 France |
| Fielmann | Fielmann Group | 🇩🇪 Germany |
| Aqualens | Lenskart | 🇮🇳 India |
| America's Best Contacts and Eyeglasses | National Vision | 🇺🇸 United States |
| Titan Eye+ | Titan | 🇮🇳 India |
| Warby Parker | Warby Parker | 🇺🇸 United States |
| Oakley | EssilorLuxottica | 🇫🇷 France |
| Oliver Peoples | EssilorLuxottica | 🇫🇷 France |
About the owner: Safilo
Safilo is a publicly listed company headquartered in Padua, Italy, founded in 1934. Brandtree records 3 brands under its control, and it is listed as BIT: SFL.
Safilo is an Italian eyewear maker whose roots go back to 1934, when Guglielmo Tabacchi bought Italy's first eyewear factory in Calalzo di Cadore; it is based in Padua and listed on Euronext Milan, and HAL Holding became its major shareholder in 2010. It had net sales of 983.4 million euros in 2025. Its owned brands, led by Carrera, Smith, Polaroid and Blenders, and the perpetual Eyewear by David Beckham licence make about half its sales; the rest comes from fashion licences such as Tommy Hilfiger, BOSS and Carolina Herrera.
🇺🇸 Blenders Eyewear and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Blenders Eyewear among them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Blenders Eyewear?
The parent company of Blenders Eyewear is Safilo, a publicly listed company headquartered in Italy.
Is Blenders Eyewear American or Italian?
Blenders Eyewear originated in the United States in 2012, but it is owned today by Safilo, which is headquartered in Italy. So Blenders Eyewear is an American-origin brand under Italian ownership.
Since when has Safilo owned Blenders Eyewear?
Safilo has owned Blenders Eyewear since 2020.
Is Blenders Eyewear still owned by Safilo?
Yes. As of 16 September 2026, Blenders Eyewear is still owned by Safilo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Safilo Group Annual Report 2025 — Safilo Group S.p.A., Annual report; retrieved 16 September 2026.
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