Who owns Dare?
Dare is owned by Bega (Australia, ASX: BGA), which has owned the brand since 25 January 2021.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bega Cheese Limited 2025 Annual Report, 1 September 2025. Last checked .
Key facts
- Current owner
- Bega Cheese Limited reported
- Owned since
- Owner HQ
- 🇦🇺 Australia, Bega
- Origin
- 🇦🇺 Australia
- Category
- Beverages › Soft drinks › Ready-to-drink tea & coffee
- Parent ticker
- ASX: BGA
- Last verified
- · 2 sources
About Dare
Dare is an Australian iced coffee brand whose trade marks, including the slogan "A Dare fix'll fix it", belong to Bega Group. In the 2025 financial year Bega launched Dare Protein, which it says became the number one protein iced coffee within months, and Dare Charged, a higher-caffeine, low-calorie long-life range that took the brand into the energy drink segment.
Ownership timeline of Dare
Where Dare sits in Bega
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bega ownership tree →
See the full Bega brand portfolio (11) →
Other brands owned by Bega
Bega controls 11 brands on Brandtree, 2 of them in beverages.
Also in beverages
- Daily Juice (1989)
Other brands in ready-to-drink tea & coffee, and who owns them
The 40 brands in ready-to-drink tea & coffee on Brandtree belong to 31 owners. The largest is Coca-Cola, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Ayataka | Coca-Cola | 🇺🇸 United States |
| East Leaf | Nongfu Spring | 🇨🇳 China |
| Cordia | Ghanim International | 🇧🇳 Brunei |
| Barista Rules | Maeil Dairies | 🇰🇷 South Korea |
| Hatsu | Postobón | 🇨🇴 Colombia |
| VITA | Vitasoy | 🇭🇰 Hong Kong |
| Justea | Yeo's | 🇸🇬 Singapore |
| Free Tea | AJE | 🇵🇪 Peru |
About the owner: Bega
Bega is a publicly listed company headquartered in Bega, Australia, founded in 1899. Brandtree records 11 brands under its control, and it is listed as ASX: BGA.
Bega Cheese Limited, which trades as Bega Group, began in 1899 as a dairy co-operative in the Bega Valley of New South Wales and still has its principal registered office in Bega. It describes turning itself from a regional cheese co-operative into a branded food and beverage company by buying Tatura Milk Industries, the Mondelēz grocery business in July 2017, which brought Vegemite, and Lion Dairy and Drinks in January 2021. It reports Branded and Bulk segments and is listed on the ASX under the code BGA.
🇦🇺 Dare and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country; Dare is not one of them.
- 19 Crimes — Treasury Wine Estates 🇦🇺
- Barossa Valley Estate — Delegat 🇳🇿
- Carlton Draught — Asahi Group 🇯🇵
- Kilikanoon — Changyu 🇨🇳
- Milo — Nestlé 🇨🇭
- 7plus — Southern Cross Media Group 🇦🇺
Frequently asked questions
Who is the parent company of Dare?
The parent company of Dare is Bega, a publicly listed company headquartered in Australia.
Is Dare Australian?
Yes. Dare originated in Australia and its owner, Bega, is also headquartered in Australia.
Since when has Bega owned Dare?
Bega has owned Dare since 25 January 2021.
Is Dare still owned by Bega?
Yes. As of 25 October 2026, Dare is still owned by Bega. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bega Cheese Limited 2025 Annual Report — Bega Cheese Limited, Official document, published 1 September 2025; retrieved 16 September 2026.
- [2] Bega Cheese: Acquisition of Lion Dairy & Drinks by Bega Cheese completed (ASX announcement) — Bega Cheese Limited, Stock exchange filing, published 25 January 2021; retrieved 25 October 2026.
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