Who owns Vegemite?
Vegemite is owned by Bega (Australia, ASX: BGA), which has owned the brand since 4 July 2017.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bega Cheese Limited 2025 Annual Report, 1 September 2025. Last checked .
Key facts
- Current owner
- Bega Cheese Limited reported
- Owned since
- Owner HQ
- 🇦🇺 Australia, Bega
- Origin
- 🇦🇺 Australia
- Founded
- 1923
- Category
- Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
- Parent ticker
- ASX: BGA
- Last verified
- · 2 sources
About Vegemite
Vegemite is a yeast extract spread that its own website says has been sold since 1923. Its trade marks, including the Vegemite device, the jar's trade dress and the Happy Little Vegemites slogan, are registered to Bega Cheese Limited. Bega bought the brand with Mondelēz's Australian grocery business in July 2017, renamed that business Bega Foods, and describes the deal as the start of its move beyond dairy.
Ownership timeline of Vegemite
Where Vegemite sits in Bega
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bega ownership tree →
See the full Bega brand portfolio (11) →
Other brands owned by Bega
Bega controls 11 brands on Brandtree, 9 of them in food.
Also in food
- Bega
- Bega Peanut Butter
- Betta Milk (1956)
- Big M
- Dairy Farmers (1900)
- Farmers Union
- Masters (1925)
- Pura (1935)
Other brands in sweet spreads & nut butters, and who owns them
The 37 brands in sweet spreads & nut butters on Brandtree belong to 26 owners. The largest is Halwani Bros, with 4; Bega has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Halwani Brothers | Halwani Bros | 🇸🇦 Saudi Arabia |
| Hero | Hero Group | 🇨🇭 Switzerland |
| Maple Grove Farms | B&G Foods | 🇺🇸 United States |
| Jif | J.M. Smucker | 🇺🇸 United States |
| Chocolion | Patisen | 🇸🇳 Senegal |
| Highland Sugarworks | Rogers Sugar | 🇨🇦 Canada |
| Matina | Cevital Agro-Industrie | 🇩🇿 Algeria |
| Comvita | Comvita | 🇳🇿 New Zealand |
About the owner: Bega
Bega is a publicly listed company headquartered in Bega, Australia, founded in 1899. Brandtree records 11 brands under its control, and it is listed as ASX: BGA.
Bega Cheese Limited, which trades as Bega Group, began in 1899 as a dairy co-operative in the Bega Valley of New South Wales and still has its principal registered office in Bega. It describes turning itself from a regional cheese co-operative into a branded food and beverage company by buying Tatura Milk Industries, the Mondelēz grocery business in July 2017, which brought Vegemite, and Lion Dairy and Drinks in January 2021. It reports Branded and Bulk segments and is listed on the ASX under the code BGA.
🇦🇺 Vegemite and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country; Vegemite is not one of them.
- Bellamy's Organic — Mengniu 🇨🇳
- Bubs — Bubs Australia 🇦🇺
- Cenovis — Opella 🇫🇷
- Dolmio — Mars 🇺🇸
- Fusion Health — McPherson's 🇦🇺
- Ingham's — Inghams 🇦🇺
Frequently asked questions
Who is the parent company of Vegemite?
The parent company of Vegemite is Bega, a publicly listed company headquartered in Australia.
Is Vegemite Australian?
Yes. Vegemite originated in Australia in 1923 and its owner, Bega, is also headquartered in Australia.
Since when has Bega owned Vegemite?
Bega has owned Vegemite since 4 July 2017.
Is Vegemite still owned by Bega?
Yes. As of 25 October 2026, Vegemite is still owned by Bega. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bega Cheese Limited 2025 Annual Report — Bega Cheese Limited, Official document, published 1 September 2025; retrieved 16 September 2026.
- [2] Bega Cheese: Acquisition of Vegemite by Bega Cheese completed (ASX announcement) — Bega Cheese Limited, Stock exchange filing, published 4 July 2017; retrieved 25 October 2026.
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