Who owns La Victoria?
La Victoria is not wholly owned by any single company recorded here: Grupo Herdez (Mexico, BMV: HERDEZ) holds a 25% stake.[1]
Evidence: Grupo Herdez — corporate presentation, first quarter 2026, Grupo Herdez, S.A.B. de C.V. Last checked .
Key facts
- Largest stakeholder
- Grupo Herdez, S.A.B. de C.V. (25% stake) reported
- Headquarters
- 🇲🇽 Mexico
- Origin
- 🇺🇸 United States
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Parent ticker
- BMV: HERDEZ
- Last verified
- · 1 sources
About La Victoria
La Victoria sells home-style and hot salsas, enchilada sauces and chiles in the United States. It was part of the portfolio when Hormel Foods and Herdez Del Fuerte closed their 50/50 MegaMex Foods venture in October 2009. Because Grupo Herdez owns half of Herdez Del Fuerte, its economic interest in La Victoria is a quarter, with Hormel holding the other half of MegaMex.
Ownership timeline of La Victoria
Where La Victoria sits in Grupo Herdez
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Blasón (50%)
- Búfalo (50%)
- Del Fuerte (50%)
- Doña María (50%)
- Embasa (50%)
- Herdez (50%)
Open the full Grupo Herdez ownership tree →
See the full Grupo Herdez brand portfolio (6) →
Other brands owned by Grupo Herdez
Grupo Herdez controls 7 brands on Brandtree, 6 of them in food.
Also in food
Other brands in sauces & ketchup, and who owns them
The 95 brands in sauces & ketchup on Brandtree belong to 53 owners. The largest is Develey, with 6; Grupo Herdez has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bautz'ner | Develey | 🇩🇪 Germany |
| Chungjungone | Daesang | 🇰🇷 South Korea |
| Haitian | Haitian | 🇨🇳 China |
| Chaochai | Sempio | 🇰🇷 South Korea |
| A.1. | Kraft Heinz | 🇺🇸 United States |
| Las Palmas | B&G Foods | 🇺🇸 United States |
| Erisco | Erisco Foods | 🇳🇬 Nigeria |
| Hon Tsuyu | Kikkoman | 🇯🇵 Japan |
About the owner: Grupo Herdez
Grupo Herdez is a publicly listed company headquartered in Mexico, founded in 1914.
Grupo Herdez is a Mexican food company that dates from 1914, when Compañía Comercial Herdez was founded in Monterrey as a distributor, and has been listed on the Mexican Stock Exchange since 1991. Few of its famous brands are wholly its own. Herdez, Doña María, Búfalo and Del Fuerte sit in Herdez Del Fuerte, a 50/50 company formed with Grupo KUO in 2008; its US business is MegaMex Foods, owned 50 per cent by Herdez Del Fuerte and 50 per cent by Hormel Foods; and it holds half of Barilla México. On 2 January 2026 it completed the sale of 25 per cent of McCormick de México to McCormick & Company for US$750 million, keeping 25 per cent, and in September 2025 it separated its retail arm as the independently listed Grupo Nutrisa.
Grupo Herdez: full profile, brands and acquisition history →
🇺🇸 La Victoria and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, La Victoria among them.
Frequently asked questions
Who owns La Victoria?
No single company recorded here owns La Victoria outright. Grupo Herdez holds a 25% stake.
Does Grupo Herdez control La Victoria?
No. A 25% holding does not give control, so Grupo Herdez shares ownership with others.
Where did La Victoria come from?
La Victoria originated in the United States.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Herdez — corporate presentation, first quarter 2026 — Grupo Herdez, S.A.B. de C.V., Official document; retrieved 16 September 2026.
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