Who owns La Victoria?
La Victoria is not wholly owned by any single company recorded here: Grupo Herdez (Mexico, BMV: HERDEZ) holds a 25% stake.[1]
Key facts
- Largest stakeholder
- Grupo Herdez, S.A.B. de C.V. (25% stake) reported
- Since
- Not recorded
- Headquarters
- 🇲🇽 Mexico
- Origin
- 🇺🇸 United States
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Parent ticker
- BMV: HERDEZ
- Last verified
- · 1 sources
About La Victoria
La Victoria sells home-style and hot salsas, enchilada sauces and chiles in the United States. It was part of the portfolio when Hormel Foods and Herdez Del Fuerte closed their 50/50 MegaMex Foods venture in October 2009. Because Grupo Herdez owns half of Herdez Del Fuerte, its economic interest in La Victoria is a quarter, with Hormel holding the other half of MegaMex.
Ownership timeline of La Victoria
Where La Victoria sits in Grupo Herdez
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Blasón (50%)
- Búfalo (50%)
- Del Fuerte (50%)
- Doña María (50%)
- Embasa (50%)
- Herdez (50%)
Open the full Grupo Herdez ownership tree →
Other brands handled by Grupo Herdez in food
Latest news about La Victoria
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Frequently asked questions
Who owns La Victoria?
No single company recorded here owns La Victoria outright. Grupo Herdez holds a 25% stake.
Does Grupo Herdez control La Victoria?
No. A 25% holding does not give control, so Grupo Herdez shares ownership with others.
Where did La Victoria come from?
La Victoria originated in the United States.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Herdez — corporate presentation, first quarter 2026 — Grupo Herdez, S.A.B. de C.V., Official document; retrieved 16 September 2026.
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