Who owns Lilly Pulitzer?
Lilly Pulitzer is owned by Oxford Industries (the United States, NYSE: OXM), which has owned the brand since 21 December 2010.[1][2]
Evidence: Oxford Industries, Inc. Annual Report on Form 10-K filed 2026-03-27, SEC EDGAR, 27 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Oxford Industries, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- NYSE: OXM
- Last verified
- · 2 sources
About Lilly Pulitzer
Lilly Pulitzer was created in the late 1950s by Lilly Pulitzer herself and sells brightly printed women's and girls' dresses, sportswear and Luxletic athleisure rooted in the Palm Beach resort lifestyle. Owner Oxford Industries says nearly half its sales come through lillypulitzer.com, where flash clearance sales sell off old stock, and independently run Lilly Pulitzer Signature Stores carry the range.
What Oxford Industries's annual report says about Lilly Pulitzer
Sentences about Lilly Pulitzer from Oxford Industries's latest annual filing[1], copied word for word.
Lilly Pulitzer Lilly Pulitzer designs, sources, markets and distributes upscale collections of women's and girl's dresses, sportswear and related products.
The Lilly Pulitzer brand was originally created in the late 1950s by Lilly Pulitzer and is an affluent brand with a heritage and aesthetic based on the Palm Beach resort lifestyle.
During Fiscal 2025, 39%, 34% and 11% of Lilly Pulitzer's net sales were for women's dresses, sportswear, and Luxletic athleisure products, respectively, with the remaining sales consisting of Lilly Pulitzer accessories, including scarves, bags, jewelry and belts, children's apparel, swim, footwear and licensed products.
How often Oxford Industries names Lilly Pulitzer in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Lilly Pulitzer
- 2010 – present Oxford Industries [1][2] verified
Where Lilly Pulitzer sits in Oxford Industries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Oxford Industries ownership tree →
See the full Oxford Industries brand portfolio (7) →
Other brands owned by Oxford Industries
Oxford Industries controls 7 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in casual & denim, and who owns them
The 134 brands in casual & denim on Brandtree belong to 60 owners. The largest is Azzas 2154, with 8; Oxford Industries has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Pontegadea | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
| GOBI | Gobi | 🇲🇳 Mongolia |
About the owner: Oxford Industries
Oxford Industries is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1942. Brandtree records 7 brands under its control, and it is listed as NYSE: OXM.
Oxford Industries is an Atlanta apparel company, founded in 1942, that owns a portfolio of lifestyle apparel brands led by Tommy Bahama, Lilly Pulitzer and Johnny Was. Unusually for a clothing group, 82 per cent of its fiscal 2025 sales came from its own stores, websites, outlets and Tommy Bahama restaurants rather than from department stores. Its smaller Southern Tide, The Beaufort Bonnet Company, Duck Head and Jack Rogers brands are reported together as Emerging Brands.
Oxford Industries: full profile, brands and acquisition history →
🇺🇸 Lilly Pulitzer and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; Lilly Pulitzer is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Lilly Pulitzer?
The parent company of Lilly Pulitzer is Oxford Industries, a publicly listed company headquartered in the United States.
Is Lilly Pulitzer American?
Yes. Lilly Pulitzer originated in the United States and its owner, Oxford Industries, is also headquartered in the United States.
Since when has Oxford Industries owned Lilly Pulitzer?
Oxford Industries has owned Lilly Pulitzer since 21 December 2010.
Is Lilly Pulitzer still owned by Oxford Industries?
Yes. As of 29 October 2026, Lilly Pulitzer is still owned by Oxford Industries. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Oxford Industries, Inc. Annual Report on Form 10-K filed 2026-03-27 — SEC EDGAR, SEC Form 10-K, published 27 March 2026; retrieved 16 September 2026.
- [2] Oxford Industries, Inc. Annual Report on Form 10-K filed 2011-03-31 — SEC EDGAR, SEC Form 10-K, published 31 March 2011; retrieved 27 October 2026.
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