Who owns Southern Tide?
Southern Tide is owned by Oxford Industries (the United States, NYSE: OXM), which has owned the brand since 19 April 2016.[1][2]
Evidence: Oxford Industries, Inc. Annual Report on Form 10-K filed 2026-03-27, SEC EDGAR, 27 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Oxford Industries, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- NYSE: OXM
- Last verified
- · 2 sources
About Southern Tide
Southern Tide is an apparel brand that Oxford Industries acquired in 2016 and reports within its Emerging Brands segment. It is the largest of those smaller brands, with $68 million of net sales in fiscal 2025, and operated 34 of its own shops at the end of that year, concentrated in Florida, South Carolina and Texas.
What Oxford Industries's annual report says about Southern Tide
Sentences about Southern Tide from Oxford Industries's latest annual filing[1], copied word for word.
Also, even as both brands have expanded their footprints in recent years, a key component of our Southern Tide and TBBC growth strategy remains to improve the performance of our existing direct to consumer retail store operations and open only a limited number of new locations in the near-term.
Southern Tide TBBC Total Emerging Brands Open as of beginning of fiscal year 30 5 35 Opened 6 4 10 Closed (2) (2) Open as of end of fiscal year 34 9 43 We opened a total of four net new Southern Tide stores during Fiscal 2025, including new stores in Florida, South Carolina, Arizona, Virginia, Kentucky and Rhode Island.
Currently, we do not expect to open net new Southern Tide or TBBC retail locations during Fiscal 2026.
How often Oxford Industries names Southern Tide in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Southern Tide
- 2016 – present Oxford Industries [1][2] verified
Where Southern Tide sits in Oxford Industries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Oxford Industries ownership tree →
See the full Oxford Industries brand portfolio (7) →
Other brands owned by Oxford Industries
Oxford Industries controls 7 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in casual & denim, and who owns them
The 134 brands in casual & denim on Brandtree belong to 60 owners. The largest is Azzas 2154, with 8; Oxford Industries has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Pontegadea | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
| GOBI | Gobi | 🇲🇳 Mongolia |
About the owner: Oxford Industries
Oxford Industries is a publicly listed company headquartered in Atlanta, Georgia, United States, founded in 1942. Brandtree records 7 brands under its control, and it is listed as NYSE: OXM.
Oxford Industries is an Atlanta apparel company, founded in 1942, that owns a portfolio of lifestyle apparel brands led by Tommy Bahama, Lilly Pulitzer and Johnny Was. Unusually for a clothing group, 82 per cent of its fiscal 2025 sales came from its own stores, websites, outlets and Tommy Bahama restaurants rather than from department stores. Its smaller Southern Tide, The Beaufort Bonnet Company, Duck Head and Jack Rogers brands are reported together as Emerging Brands.
Oxford Industries: full profile, brands and acquisition history →
🇺🇸 Southern Tide and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; Southern Tide is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Southern Tide?
The parent company of Southern Tide is Oxford Industries, a publicly listed company headquartered in the United States.
Is Southern Tide American?
Yes. Southern Tide originated in the United States and its owner, Oxford Industries, is also headquartered in the United States.
Since when has Oxford Industries owned Southern Tide?
Oxford Industries has owned Southern Tide since 19 April 2016.
Is Southern Tide still owned by Oxford Industries?
Yes. As of 29 October 2026, Southern Tide is still owned by Oxford Industries. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Oxford Industries, Inc. Annual Report on Form 10-K filed 2026-03-27 — SEC EDGAR, SEC Form 10-K, published 27 March 2026; retrieved 16 September 2026.
- [2] Oxford Industries, Inc. Annual Report on Form 10-K filed 2017-03-28 — SEC EDGAR, SEC Form 10-K, published 28 March 2017; retrieved 27 October 2026.
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