Who owns Max?
Max, an apparel brand, is owned by Landmark Group (the United Arab Emirates).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Landmark Group — About us and company timeline. Last checked .
Key facts
- Current owner
- Landmark Group reported
- Owner HQ
- 🇦🇪 United Arab Emirates, Dubai
- Origin
- 🇦🇪 United Arab Emirates
- Founded
- 2004
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Last verified
- · 1 sources
About Max
Max is the value-fashion retailer launched in the UAE in May 2004, and the first Max store opened in Abu Dhabi. Its own about page says it sells own-label apparel for men, women and children, plus footwear and home accessories, from stores of roughly 1,800 to 2,800 square metres, and that it had more than 226 stores across the Middle East, North Africa and India. Its stated aim is to be the leading value-fashion retailer in the region.
Ownership timeline of Max
- Current owner Landmark Group [1] reported
Where Max sits in Landmark Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Landmark Group ownership tree →
See the full Landmark Group brand portfolio (7) →
Other brands owned by Landmark Group
Landmark Group controls 7 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Splash (1993)
Founded in the 2000s
- Centrepoint (2005)
Other brands in fast fashion, and who owns them
The 24 brands in fast fashion on Brandtree belong to 16 owners. The largest is ASOS, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| ASOS Design | ASOS | 🇬🇧 United Kingdom |
| ONLY | Bestseller | 🇩🇰 Denmark |
| boohoo | Debenhams Group | 🇬🇧 United Kingdom |
| FOX | Fox Group | 🇮🇱 Israel |
| Reserved | LPP | 🇵🇱 Poland |
| Mr Price | Mr Price Group | 🇿🇦 South Africa |
| ROMWE | Shein | 🇸🇬 Singapore |
| Forever 21 | Authentic Brands | 🇺🇸 United States |
About the owner: Landmark Group
Landmark Group is a privately held company headquartered in Dubai, United Arab Emirates, founded in 1973. Brandtree records 7 brands under its control.
Landmark Group is a retail and hospitality group that began in 1973 with a Babyshop store in Bahrain and moved its headquarters to Dubai in 1990. Its site describes more than 40 brands across retail, hospitality and loyalty programmes, 25 of them homegrown value-led retail brands, plus franchises, and a leadership led by chairwoman Renuka Jagtiani and founder Micky Jagtiani. It also runs the Shukran loyalty programme and operates under franchise and licence a number of international brands that are not listed here.
Landmark Group: full profile, brands and acquisition history →
🇦🇪 Max and other Emirati brands
Brandtree records a controlling owner for 51 brands that began in the United Arab Emirates. 4 of them (8%) are now controlled by a company headquartered in another country; Max is not one of them.
- Damas — Titan 🇮🇳
- AD Ports Group — AD Ports Group 🇦🇪
- ADNOC — ADNOC Distribution 🇦🇪
- ADNOC L&S — ADNOC L&S 🇦🇪
- Abu Dhabi Aviation — Abu Dhabi Aviation 🇦🇪
- Air Arabia — Air Arabia 🇦🇪
Frequently asked questions
Who is the parent company of Max?
The parent company of Max is Landmark Group, a privately held company headquartered in the United Arab Emirates.
Is Max Emirati?
Yes. Max originated in the United Arab Emirates in 2004 and its owner, Landmark Group, is also headquartered in the United Arab Emirates.
Is Max still owned by Landmark Group?
Yes. As of 4 October 2026, Max is still owned by Landmark Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Landmark Group — About us and company timeline — Landmark Group, Official document; retrieved 4 October 2026.
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