Who owns NAVER Pay?
NAVER Pay is owned by NAVER (South Korea, KRX: 035420).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: NAVER Reports Q4 2025 Revenue of KRW 3.1951 Trillion and Operating Profit of KRW 610.6 Billion, with Annual Revenue Reaching KRW 12.035 Trillion, NAVER Corporation, 6 February 2026. Last checked .
Key facts
- Current owner
- NAVER Corporation reported
- Owner HQ
- 🇰🇷 South Korea, Seongnam
- Origin
- 🇰🇷 South Korea
- Category
- Internet & digital › Digital services › Payments
- Parent ticker
- KRX: 035420
- Last verified
- · 2 sources
About NAVER Pay
NAVER Pay is the fintech service NAVER runs through NAVER Financial, and the company calls it Korea's number one simple payment. It is built as a financial platform rather than a wallet alone: an at-a-glance view of a user's assets, comparison of loans and other financial products, stock services covering six global markets alongside what NAVER says is Korea's largest stock community at two million daily users, and a property service carrying more than four million listings a month from 75,000 agents.
Ownership timeline of NAVER Pay
Where NAVER Pay sits in NAVER
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full NAVER ownership tree →
See the full NAVER brand portfolio (8) →
Other brands owned by NAVER
NAVER controls 8 brands on Brandtree, 8 of them in internet & digital.
Also in internet & digital
- BAND
- NAVER (1999)
- NAVER Blog
- NAVER Café (2003)
- NAVER Map
- Poshmark (2011)
- WEBTOON
Other brands in payments, and who owns them
The 36 brands in payments on Brandtree belong to 19 owners. The largest is PayPal, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| GoPay | GoTo | 🇮🇩 Indonesia |
| Kaspi Alaqan | Kaspi.kz | 🇰🇿 Kazakhstan |
| Braintree | PayPal | 🇺🇸 United States |
| Afterpay | Block | 🇺🇸 United States |
| Rakuten Card | Rakuten | 🇯🇵 Japan |
| AzamPay | Bakhresa | 🇹🇿 Tanzania |
| GrabPay | Grab | 🇸🇬 Singapore |
| Mercado Crédito | MercadoLibre | 🇺🇾 Uruguay |
About the owner: NAVER
NAVER is a publicly listed company headquartered in Seongnam, South Korea, founded in 1999. Brandtree records 8 brands under its control, and it is listed as KRX: 035420.
NAVER Corporation is the South Korean internet company behind the country's dominant search portal, incorporated in June 1999 when NAVER.com launched. It reports revenue in five divisions — Search Platform, Commerce, Fintech, Content and Enterprise — and took KRW 12.035 trillion in 2025, 12.1 per cent more than the year before, with operating profit of KRW 2.2081 trillion. Its major affiliates are NAVER CLOUD, SNOW, NAVER LABS, NAVER WEBTOON and NAVER FINANCIAL. Outside Korea it owns the American resale marketplace Poshmark outright and is the controlling stockholder of the US-listed WEBTOON Entertainment.
🇰🇷 NAVER Pay and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country; NAVER Pay is not one of them.
Frequently asked questions
Who is the parent company of NAVER Pay?
The parent company of NAVER Pay is NAVER, a publicly listed company headquartered in South Korea.
Is NAVER Pay South Korean?
Yes. NAVER Pay originated in South Korea and its owner, NAVER, is also headquartered in South Korea.
Is NAVER Pay still owned by NAVER?
Yes. As of 27 September 2026, NAVER Pay is still owned by NAVER. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] NAVER Reports Q4 2025 Revenue of KRW 3.1951 Trillion and Operating Profit of KRW 610.6 Billion, with Annual Revenue Reaching KRW 12.035 Trillion — NAVER Corporation, Official press release, published 6 February 2026; retrieved 27 September 2026.
- [2] NAVER — Fintech — NAVER Corporation, Official document; retrieved 27 September 2026.
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