Who owns New Paradise?
New Paradise is owned by TTL (Taiwan).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: 台灣菸酒股份有限公司 — 沿革 (Company History), Taiwan Tobacco & Liquor Corporation. Last checked .
Key facts
- Current owner
- Taiwan Tobacco & Liquor Corporation reported
- Owner HQ
- 🇹🇼 Taiwan, Taipei
- Origin
- 🇹🇼 Taiwan
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Last verified
- · 1 sources
About New Paradise
New Paradise is a cigarette product line from Taiwan Tobacco & Liquor Corporation, named on TTL's own English-language corporate history page alongside a "Banana New Paradise" variant, part of what TTL describes as a strategy of varying packaging, design, taste and price range across its cigarette lines to strengthen competitiveness.
Ownership timeline of New Paradise
Where New Paradise sits in TTL
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full TTL ownership tree →
See the full TTL brand portfolio (6) →
Other brands owned by TTL
TTL controls 6 brands on Brandtree, 4 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in cigarettes, and who owns them
The 81 brands in cigarettes on Brandtree belong to 13 owners. The largest is Imperial Brands, with 11; TTL has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| GG Mild | Gudang Garam | 🇮🇩 Indonesia |
| Crowns | Imperial Brands | 🇬🇧 United Kingdom |
| Camel (United States) | British American Tobacco | 🇬🇧 United Kingdom |
| American Legend | Karelia | 🇬🇷 Greece |
| Boston (Eastern cigarettes) | Eastern Company | 🇪🇬 Egypt |
| Djarum 76 | Djarum | 🇮🇩 Indonesia |
| Capstan | ITC | 🇮🇳 India |
| Camel | Japan Tobacco | 🇯🇵 Japan |
About the owner: TTL
TTL is a state-owned company headquartered in Taipei, Taiwan, founded in 2002. Brandtree records 6 brands under its control.
Taiwan Tobacco & Liquor Corporation traces an unbroken line back to the Japanese colonial-era Taiwan Monopoly Bureau of 1898, through its postwar reorganisation as the Taiwan Province Tobacco and Wine Public Monopoly Bureau, to the abolition of Taiwan's tobacco and alcohol monopoly system on 1 January 2002 and the bureau's corporatisation as Taiwan Tobacco & Liquor Corporation, a joint-stock company, on 1 July 2002. It has been wholly owned by Taiwan's Ministry of Finance since the bureau was transferred to the central government on 1 July 1999. TTL still runs the beer and spirits business it inherited from the monopoly era through a dedicated Beer Division operating four breweries — in Taipei, Zhunan, Wuri and Shanhua — and an Alcoholic Beverages Division running nine distilleries, alongside tobacco, biotechnology and VINATA-branded cosmetics operations outside this dataset's scope.
🇹🇼 New Paradise and other Taiwanese brands
Brandtree records a controlling owner for 26 brands that began in Taiwan. 1 of them (4%) are now controlled by a company headquartered in another country; New Paradise is not one of them.
- China Airlines — China Airlines 🇹🇼
- EVA Air — EVA Air 🇹🇼
- Evergreen Line — Evergreen Marine 🇹🇼
- Fubon Life — Fubon Financial 🇹🇼
- Hot-Kid — Want Want 🇹🇼
- Kavalan — King Car 🇹🇼
Frequently asked questions
Who is the parent company of New Paradise?
The parent company of New Paradise is TTL, a state-owned company headquartered in Taiwan.
Is New Paradise Taiwanese?
Yes. New Paradise originated in Taiwan and its owner, TTL, is also headquartered in Taiwan.
Is New Paradise still owned by TTL?
Yes. As of 21 September 2026, New Paradise is still owned by TTL. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] 台灣菸酒股份有限公司 — 沿革 (Company History) — Taiwan Tobacco & Liquor Corporation, Official document; retrieved 21 September 2026.
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