Who owns New Paradise?
New Paradise is owned by TTL (Taiwan).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Taiwan Tobacco & Liquor Corporation reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇹🇼 Taiwan, Taipei
- Origin
- 🇹🇼 Taiwan
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Last verified
- · 1 sources
About New Paradise
New Paradise is a cigarette product line from Taiwan Tobacco & Liquor Corporation, named on TTL's own English-language corporate history page alongside a "Banana New Paradise" variant, part of what TTL describes as a strategy of varying packaging, design, taste and price range across its cigarette lines to strengthen competitiveness.
Ownership timeline of New Paradise
Where New Paradise sits in TTL
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full TTL ownership tree →
Other brands owned by TTL in tobacco & nicotine
Latest news about New Paradise
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of New Paradise?
The parent company of New Paradise is TTL, a state-owned company headquartered in Taiwan.
Is New Paradise Taiwanese?
Yes. New Paradise originated in Taiwan and its owner, TTL, is also headquartered in Taiwan.
Is New Paradise still owned by TTL?
Yes. As of 21 September 2026, New Paradise is still owned by TTL. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] 台灣菸酒股份有限公司 — 沿革 (Company History) — Taiwan Tobacco & Liquor Corporation, Official document; retrieved 21 September 2026.
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