Who owns Noy?
Noy is owned by Multi Group (Armenia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: "Multi Group" Concern — Companies. Last checked .
Key facts
- Current owner
- "Multi Group" Concern reported
- Owner HQ
- 🇦🇲 Armenia, Yerevan
- Origin
- 🇦🇲 Armenia
- Category
- Beverages › Spirits › Brandy & cognac
- Last verified
- · 1 sources
About Noy
Noy is the brandy of the Yerevan Ararat Brandy-Wine-Vodka Factory, which stands in the Hrazdan gorge in Yerevan and was founded in 1877 by Nerses Tairyan, a first-guild merchant. It was bought in 1899 by N.L. Shustov and Sons, then one of the leading Russian alcohol producers, nationalised in 1920 and renamed the following May, and served as the parent enterprise for brandy and wine production across Soviet Armenia. It fell into disrepair after 1991 and was revived in 2002 when it entered Multi Group under Gagik Tsarukyan; it produces brandy and wine and has been expanding its international sales since.
Ownership timeline of Noy
- Current owner Multi Group [1] reported
Where Noy sits in Multi Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Multi Group ownership tree →
See the full Multi Group brand portfolio (6) →
Other brands owned by Multi Group
Multi Group controls 6 brands on Brandtree, 5 of them in beverages.
Also in beverages
- Artsakh (1995)
- Gorna Bania
- Kotayk (1995)
- Serdika
Other brands in brandy & cognac, and who owns them
The 30 brands in brandy & cognac on Brandtree belong to 19 owners. The largest is Emperador, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Emperador Brandy | Emperador | 🇵🇭 Philippines |
| Divin Ambasador | Aroma | 🇲🇩 Moldova |
| Courrier Napoleon | Tilaknagar Industries | 🇮🇳 India |
| Alexandrion | Alexandrion Group | 🇷🇴 Romania |
| E&J Brandy | Gallo | 🇺🇸 United States |
| Five Kings | KEO | 🇨🇾 Cyprus |
| Morpheus | Radico Khaitan | 🇮🇳 India |
| Mistral | CCU | 🇨🇱 Chile |
About the owner: Multi Group
Multi Group is a privately held company headquartered in Yerevan, Armenia, founded in 1995. Brandtree records 6 brands under its control.
Multi Group Concern is an Armenian conglomerate founded by Gagik Tsarukyan, whose constituent meeting took place on 9 November 1995 and which now runs more than thirty enterprises from an office on Tsovakal Isakov Street in Yerevan. It was assembled largely out of Soviet-era industrial plants taken on at or after privatisation and restarted — the Abovyan brewery, the Yerevan Ararat brandy, wine and vodka factory, the Yerevan chemical-pharmaceutical firm, the Ararat cement works — and extended into businesses that had not existed in Armenia before, including a mineral water bottler in Bulgaria, a resort hotel in Tsaghkadzor, an urban wellness complex, a wholesale mall at Arinj and vehicle dealerships. Its consumer brands sit mostly in drinks: beer, brandy and bottled water. Much of the rest of the group is industrial, service or dealership business that carries no brand of its own.
🇦🇲 Noy and other Armenian brands
Brandtree records a controlling owner for 8 brands that began in Armenia. 2 of them (25%) are now controlled by a company headquartered in another country; Noy is not one of them.
- Ameriabank — Lion Finance Group 🇬🇪
- Armenia Airways — Armenia Airways 🇦🇲
- FLYONE ARMENIA — FLYONE ARMENIA 🇦🇲
- Zvartnots International Airport — Corporación América Airports 🇱🇺
Frequently asked questions
Who is the parent company of Noy?
The parent company of Noy is Multi Group, a privately held company headquartered in Armenia.
Is Noy Armenian?
Yes. Noy originated in Armenia and its owner, Multi Group, is also headquartered in Armenia.
Is Noy still owned by Multi Group?
Yes. As of 20 September 2026, Noy is still owned by Multi Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] "Multi Group" Concern — Companies — "Multi Group" Concern, Official document; retrieved 20 September 2026.
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