Who owns Serdika?
Serdika is owned by Multi Group (Armenia), which has owned the brand since 2009.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: "Multi Group" Concern — Companies. Last checked .
Key facts
- Current owner
- "Multi Group" Concern reported
- Owned since
- Owner HQ
- 🇦🇲 Armenia, Yerevan
- Origin
- 🇧🇬 Bulgaria
- Category
- Beverages › Soft drinks › Bottled water
- Last verified
- · 1 sources
About Serdika
Serdika is the table water bottled in Sofia by Multi Group's Bulgarian subsidiary alongside the Gorna Bania natural mineral water and the Gorna Bania table water. It is named after the Roman city that stood where Sofia stands now. It shares the bottler's distribution — direct delivery to more than five thousand points of sale and 250 distributors — and its ISO 22000 and ISO 9001 certification, and sits in a range that also covers carbonated water and fruit-flavoured carbonated soft drinks.
Ownership timeline of Serdika
- 2009 – present Multi Group [1] reported
Where Serdika sits in Multi Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Multi Group ownership tree →
See the full Multi Group brand portfolio (6) →
Other brands owned by Multi Group
Multi Group controls 6 brands on Brandtree, 5 of them in beverages.
Also in beverages
- Artsakh (1995)
- Gorna Bania
- Kotayk (1995)
- Noy
Other brands in bottled water, and who owns them
The 123 brands in bottled water on Brandtree belong to 74 owners. The largest is Spadel, with 5; Multi Group has 2.
About the owner: Multi Group
Multi Group is a privately held company headquartered in Yerevan, Armenia, founded in 1995. Brandtree records 6 brands under its control.
Multi Group Concern is an Armenian conglomerate founded by Gagik Tsarukyan, whose constituent meeting took place on 9 November 1995 and which now runs more than thirty enterprises from an office on Tsovakal Isakov Street in Yerevan. It was assembled largely out of Soviet-era industrial plants taken on at or after privatisation and restarted — the Abovyan brewery, the Yerevan Ararat brandy, wine and vodka factory, the Yerevan chemical-pharmaceutical firm, the Ararat cement works — and extended into businesses that had not existed in Armenia before, including a mineral water bottler in Bulgaria, a resort hotel in Tsaghkadzor, an urban wellness complex, a wholesale mall at Arinj and vehicle dealerships. Its consumer brands sit mostly in drinks: beer, brandy and bottled water. Much of the rest of the group is industrial, service or dealership business that carries no brand of its own.
🇧🇬 Serdika and other Bulgarian brands
Brandtree records a controlling owner for 20 brands that began in Bulgaria. 13 of them (65%) are now controlled by a company headquartered in another country, Serdika among them.
- Angel's Estate — Maspex 🇵🇱
- Devin — Spadel 🇧🇪
- A1 Bulgaria — América Móvil 🇲🇽
- Allergosan — Sopharma 🇧🇬
- Bulgaria Air — Bulgarian Airways Group 🇧🇬
- DSK Bank — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Serdika?
The parent company of Serdika is Multi Group, a privately held company headquartered in Armenia.
Is Serdika Bulgarian or Armenian?
Serdika originated in Bulgaria, but it is owned today by Multi Group, which is headquartered in Armenia. So Serdika is a Bulgarian-origin brand under Armenian ownership.
Since when has Multi Group owned Serdika?
Multi Group has owned Serdika since 2009.
Is Serdika still owned by Multi Group?
Yes. As of 20 September 2026, Serdika is still owned by Multi Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] "Multi Group" Concern — Companies — "Multi Group" Concern, Official document; retrieved 20 September 2026.
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