Who owns Ora²?
Ora² is owned by Sunstar (Switzerland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Sunstar Group — Our Story, Sunstar Suisse S.A. Last checked .
Key facts
- Current owner
- Sunstar Suisse S.A. reported
- Owner HQ
- 🇨🇭 Switzerland, Etoy
- Origin
- 🇯🇵 Japan
- Founded
- 1998
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Last verified
- · 2 sources
About Ora²
Ora² is the Japanese oral care brand Sunstar launched in 1998 with a toothpaste developed to absorb and lift dental plaque. It is aimed at women and sold on the social confidence of a clean smile rather than on the clinical prevention of gum disease, which is the ground GUM occupies, and it is sold mainly in Japan.
Ownership timeline of Ora²
Where Ora² sits in Sunstar
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sunstar ownership tree →
See the full Sunstar brand portfolio (8) →
Other brands owned by Sunstar
Sunstar controls 8 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5; Sunstar has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
About the owner: Sunstar
Sunstar is a privately held company headquartered in Etoy, Switzerland, founded in 1932. Brandtree records 8 brands under its control.
Sunstar is a privately held group run by the Kaneda family, with its global headquarters at Etoy in Switzerland and its Japanese headquarters at Takatsuki near Osaka, where Kunio Kaneda founded it in 1932 selling rubber cement in a portable metal tube for mending bicycle tyres. It moved into oral care in 1946 with toothpaste in a tube, and the Sunstar name was coined as a reminder to brush with the sun in the morning and the stars at night. It employs about 4,000 people in 21 countries and runs a consumer oral care business and an industrial one making adhesives, sealants and motorcycle parts.
🇯🇵 Ora² and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country, Ora² among them.
Frequently asked questions
Who is the parent company of Ora²?
The parent company of Ora² is Sunstar, a privately held company headquartered in Switzerland.
Is Ora² Japanese or Swiss?
Ora² originated in Japan in 1998, but it is owned today by Sunstar, which is headquartered in Switzerland. So Ora² is a Japanese-origin brand under Swiss ownership.
Is Ora² still owned by Sunstar?
Yes. As of 27 September 2026, Ora² is still owned by Sunstar. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sunstar Group — Our Story — Sunstar Suisse S.A., Official document; retrieved 27 September 2026.
- [2] Sunstar Group — Consumer Oral Care brands — Sunstar Suisse S.A., Official document; retrieved 27 September 2026.
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