Who owns Peacock?
Peacock is owned by Comcast (the United States, NASDAQ: CMCSA).[1]
Evidence: Comcast Corporation Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Comcast Corporation verified
- Owner HQ
- 🇺🇸 United States, Philadelphia, Pennsylvania
- Origin
- 🇺🇸 United States
- Founded
- 2020
- Category
- Internet & digital › Streaming & media › Streaming video
- Parent ticker
- NASDAQ: CMCSA
- Last verified
- · 1 sources
About Peacock
Peacock is Comcast's streaming service, named for the NBC logo and launched in 2020. It has leaned on live sport, including the Olympics and Premier League football, to differentiate itself from services with larger entertainment catalogues. Comcast delayed its launch and then reworked it repeatedly, and it remains substantially smaller than the services run by Disney, Netflix and Amazon.
What Comcast's annual report says about Peacock
Sentences about Peacock from Comcast's latest annual filing[1], copied word for word.
Our domestic NOW TV service, which is only offered to qualifying residential broadband customers, includes monthly access to a variety of linear television networks and other programming; integrated access to free streaming channels from Xumo Play, NBC and Sky; and access to an ad-supported tier of Peacock.
We sell advertising on our linear television networks, Peacock and other digital properties.
We also receive subscription fees for our Peacock DTC streaming service either directly from customers or from companies who sell Peacock to customers on our behalf.
How often Comcast names Peacock in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Peacock
Where Peacock sits in Comcast
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Comcast ownership tree →
See the full Comcast brand portfolio (8) →
Other brands owned by Comcast
Comcast controls 8 brands on Brandtree, 2 of them in internet & digital.
Also in internet & digital
- Xfinity (2010)
Other brands in streaming video, and who owns them
The 37 brands in streaming video on Brandtree belong to 25 owners. The largest is AMC Networks, with 5.
About the owner: Comcast
Comcast is a publicly listed company headquartered in Philadelphia, Pennsylvania, United States, founded in 1963. Brandtree records 8 brands under its control, and it is listed as NASDAQ: CMCSA.
Comcast began in 1963 with a small cable system in Mississippi and grew into the largest cable operator in the United States. Its 2011 purchase of NBCUniversal made a distribution company into a studio owner, and Sky added most of European pay television in 2018.
🇺🇸 Peacock and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Peacock is not one of them.
Frequently asked questions
Who is the parent company of Peacock?
The parent company of Peacock is Comcast, a publicly listed company headquartered in the United States.
Is Peacock American?
Yes. Peacock originated in the United States in 2020 and its owner, Comcast, is also headquartered in the United States.
Is Peacock still owned by Comcast?
Yes. As of 9 October 2026, Peacock is still owned by Comcast. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Comcast Corporation Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
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