Planters is owned by Hormel Foods (the United States, NYSE: HRL), which acquired the brand on 7 June 2021 for $3.35 billion from Kraft Heinz.[1] Before Hormel Foods, Planters was owned by Kraft Heinz from 2015 to 2021.[1]
Planters was founded in 1906 by an Italian immigrant, and its monocled Mr. Peanut mascot was designed by a schoolboy in a 1916 competition. Hormel acquired the brand from Kraft Heinz in 2021 for $3.35 billion, its largest acquisition.
What Hormel Foods's annual report says about Planters
Sentences about Planters from Hormel Foods's latest annual filing[1], copied word for word.
Separately, impairments were recognized on the Planters and Chi-Chi's trade names for $59.1 million and $2.9 million, respectively.
In addition, during the third quarter of fiscal 2024, the Company voluntarily recalled a limited number of Planters products due to the potential for contamination of the product with Listeria monocytogenes .
Net sales growth across the enterprise was driven primarily by the Jennie-O turkey portfolio, Foodservice customized solutions business, Planters snack nuts, Applegate natural and organic meats, and premium prepared proteins, and the SPAM family of products.
How often Hormel Foods names Planters in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Hormel Foods is a publicly listed company headquartered in Austin, Minnesota, United States, founded in 1891. Brandtree records 8 brands under its control, and it is listed as NYSE: HRL.
Hormel Foods was founded in Austin, Minnesota in 1891 as a pork processor and is best known for Spam, which it invented in 1937. The Hormel Foundation holds a controlling block of shares, an arrangement set up to keep the company independent and headquartered in its home town.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Planters is not one of them.
Hormel bought the Planters nut business from Kraft Heinz, which was selling non-core brands to reduce debt after the failure of its cost-cutting strategy. It was the largest acquisition Hormel had made.
2 recall notices from government regulators matched to Planters.
Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: Possible contamination with Listeria monocytogenes
Recalling firm: Hormel Foods Corporation
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Planters?
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The parent company of Planters is Hormel Foods, a publicly listed company headquartered in the United States.
Is Planters American?
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Yes. Planters originated in the United States in 1906 and its owner, Hormel Foods, is also headquartered in the United States.
When did Hormel Foods buy Planters?
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Hormel Foods completed its acquisition of Planters on 7 June 2021, after announcing the deal on 11 February 2021. The deal was valued at $3.35 billion (enterprise value).
Who owned Planters before Hormel Foods?
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Before Hormel Foods, Planters was owned by Kraft Heinz from 2015 until 2021.
Is Planters still owned by Hormel Foods?
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Yes. As of 9 October 2026, Planters is still owned by Hormel Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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