Brandtree

Who owns Planters?

Planters is owned by Hormel Foods (the United States, NYSE: HRL), which acquired the brand on 7 June 2021 for $3.35 billion from Kraft Heinz.[1] Before Hormel Foods, Planters was owned by Kraft Heinz from 2015 to 2021.[1]

Evidence: Hormel Foods Corporation Annual Report on Form 10-K filed 2025-12-05, SEC EDGAR, 5 December 2025. Verified from filings; last checked .

Key facts

Current owner
Hormel Foods Corporation verified
Owned since
· deal details
Acquisition price
$3.35 billion (enterprise value)
Previous owner
Kraft Heinz (2015–2021)
Owner HQ
🇺🇸 United States, Austin, Minnesota
Origin
🇺🇸 United States, Wilkes-Barre, Pennsylvania
Founded
1906
Category
Food › Snacks › Nuts & seeds
Parent ticker
NYSE: HRL
Last verified
· 1 sources

About Planters

Planters was founded in 1906 by an Italian immigrant, and its monocled Mr. Peanut mascot was designed by a schoolboy in a 1916 competition. Hormel acquired the brand from Kraft Heinz in 2021 for $3.35 billion, its largest acquisition.

What Hormel Foods's annual report says about Planters

Sentences about Planters from Hormel Foods's latest annual filing[1], copied word for word.

How often Hormel Foods names Planters in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filedTimes Planters is named
202517
20245
202319

Ownership timeline of Planters

Owners of Planters over 1906 to 2026 Kraft Heinz 2015–2021; Hormel Foods 2021–present 192019401960198020002020
  1. 2015 – 2021 Kraft Heinz — sold 7 June 2021 [1] verified Held by Kraft Foods and then Kraft Heinz before the sale to Hormel.
  2. 2021 – present Hormel Foods — acquired 7 June 2021 [1] verified

Where Planters sits in Hormel Foods

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Planters sits in Hormel Foods Tree of 8 brands under Hormel Foods. Hormel Foods Planters Applegate Columbus Dinty Moore Jennie-O Skippy and 2 more

Open the full Hormel Foods ownership tree →

See the full Hormel Foods brand portfolio (8) →

Other brands owned by Hormel Foods

Hormel Foods controls 8 brands on Brandtree, 8 of them in food.

Also in food

All Hormel Foods brands →

Other brands in nuts & seeds, and who owns them

The 17 brands in nuts & seeds on Brandtree belong to 14 owners. The largest is John B. Sanfilippo & Son, with 4.

BrandOwnerOwner based in
Fisher John B. Sanfilippo & Son 🇺🇸 United States
Abu Auf Agthia 🇦🇪 United Arab Emirates
Al Rifai Al Rifai 🇱🇧 Lebanon
Simbat BİM 🇹🇷 Turkey
Blue Diamond Blue Diamond Growers 🇺🇸 United States
FMF Peas FMF 🇫🇯 Fiji
Garuda Garudafood 🇮🇩 Indonesia
Treets Katjes International 🇩🇪 Germany

Every brand in nuts & seeds and its owner →

About the owner: Hormel Foods

Hormel Foods is a publicly listed company headquartered in Austin, Minnesota, United States, founded in 1891. Brandtree records 8 brands under its control, and it is listed as NYSE: HRL.

Hormel Foods was founded in Austin, Minnesota in 1891 as a pork processor and is best known for Spam, which it invented in 1937. The Hormel Foundation holds a controlling block of shares, an arrangement set up to keep the company independent and headquartered in its home town.

Hormel Foods: full profile, brands and acquisition history →

🇺🇸 Planters and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Planters is not one of them.

All American brands and who owns them →

Deals involving Planters

Divestiture closed

Hormel Foods acquires Planters

Hormel bought the Planters nut business from Kraft Heinz, which was selling non-core brands to reduce debt after the failure of its cost-cutting strategy. It was the largest acquisition Hormel had made.

Value
$3.35bn
Regulatory
None recorded

Official recalls involving Planters products

2 recall notices from government regulators matched to Planters. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

Who is the parent company of Planters?

The parent company of Planters is Hormel Foods, a publicly listed company headquartered in the United States.

Is Planters American?

Yes. Planters originated in the United States in 1906 and its owner, Hormel Foods, is also headquartered in the United States.

When did Hormel Foods buy Planters?

Hormel Foods completed its acquisition of Planters on 7 June 2021, after announcing the deal on 11 February 2021. The deal was valued at $3.35 billion (enterprise value).

Who owned Planters before Hormel Foods?

Before Hormel Foods, Planters was owned by Kraft Heinz from 2015 until 2021.

Is Planters still owned by Hormel Foods?

Yes. As of 9 October 2026, Planters is still owned by Hormel Foods. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Hormel Foods Corporation Annual Report on Form 10-K filed 2025-12-05 — SEC EDGAR, SEC Form 10-K, published 5 December 2025; retrieved 23 October 2026.

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