Who owns Pleasure?
Pleasure is owned by Hero MotoCorp (India, NSE: HEROMOTOCO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hero MotoCorp Limited Annual Report 2024-25, 13 May 2025. Last checked .
Key facts
- Current owner
- Hero MotoCorp Limited reported
- Owner HQ
- 🇮🇳 India, New Delhi
- Origin
- 🇮🇳 India
- Category
- Automotive › Motorcycles
- Parent ticker
- NSE: HEROMOTOCO BSE: 500182
- Last verified
- · 1 sources
About Pleasure
Pleasure is the longest-standing of Hero's scooter names and appears in the 2024-25 portfolio as the Pleasure XTEC+, carrying the connected-vehicle technology the XTEC suffix denotes across the company's ranges. It sits alongside the Destini and Xoom families in a scooter line Hero has been expanding as the Indian market shifts from commuter motorcycles towards automatic two-wheelers bought by a wider set of riders.
Ownership timeline of Pleasure
- Current owner Hero MotoCorp [1] reported
Where Pleasure sits in Hero MotoCorp
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero MotoCorp ownership tree →
See the full Hero MotoCorp brand portfolio (12) →
Other brands owned by Hero MotoCorp
Hero MotoCorp controls 12 brands on Brandtree, 12 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
The 52 brands in motorcycles on Brandtree belong to 12 owners. The largest is Bajaj Auto, with 13; Hero MotoCorp has 12.
| Brand | Owner | Owner based in |
|---|---|---|
| Avenger | Bajaj Auto | 🇮🇳 India |
| Norton Motorcycles | TVS Motor | 🇮🇳 India |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Piaggio | 🇮🇹 Italy |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| BMW Motorrad | BMW Group | 🇩🇪 Germany |
| MODENAS | DRB-HICOM | 🇲🇾 Malaysia |
| GWM SOUO | Great Wall Motor | 🇨🇳 China |
About the owner: Hero MotoCorp
Hero MotoCorp is a publicly listed company headquartered in New Delhi, India, founded in 1984. Brandtree records 12 brands under its control, and it is listed as NSE: HEROMOTOCO and BSE: 500182.
Hero MotoCorp says it has been the world's largest manufacturer of motorcycles and scooters by volume for twenty-four consecutive years, a run it dates to a milestone reached in December 2024, and that it has sold more than 124 million two-wheelers across more than 48 countries since its inception in 1984. Its first plant, at Dharuhera in Haryana, dates from that same year, and it also manufactures in Colombia and Bangladesh. The company is registered at Vasant Kunj in New Delhi and signs its board report from Gurugram.
Hero MotoCorp: full profile, brands and acquisition history →
🇮🇳 Pleasure and other Indian brands
Brandtree records a controlling owner for 255 brands that began in India. 9 of them (4%) are now controlled by a company headquartered in another country; Pleasure is not one of them.
- Avenger — Bajaj Auto 🇮🇳
- Mahindra — Mahindra & Mahindra 🇮🇳
- TVS Apache — TVS Motor 🇮🇳
- Tata Motors (cars) — Tata Motors Passenger Vehicles 🇮🇳
- 8PM — Radico Khaitan 🇮🇳
- ACC — Ambuja Cements 🇮🇳
Frequently asked questions
Who is the parent company of Pleasure?
The parent company of Pleasure is Hero MotoCorp, a publicly listed company headquartered in India.
Is Pleasure Indian?
Yes. Pleasure originated in India and its owner, Hero MotoCorp, is also headquartered in India.
Is Pleasure still owned by Hero MotoCorp?
Yes. As of 25 September 2026, Pleasure is still owned by Hero MotoCorp. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero MotoCorp Limited Annual Report 2024-25 — Hero MotoCorp Limited, Annual report, published 13 May 2025; retrieved 25 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.