Who owns Queima Diária?
Queima Diária is owned by Smartfit (Brazil, B3: SMFT3), which has owned the brand since 2020.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Smartfit Escola de Ginástica e Dança S.A. — Demonstrações Financeiras Padronizadas 31/12/2025, 11 March 2026. Last checked .
Key facts
- Current owner
- Smartfit Escola de Ginástica e Dança S.A. reported
- Owned since
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Category
- Sport & fitness › Fitness › Gyms & fitness brands
- Parent ticker
- B3: SMFT3
- Last verified
- · 2 sources
About Queima Diária
Queima Diária is a Brazilian online fitness platform. It offers more than 165 on-demand workout programmes on computers, smart TVs, tablets and phones, covering weight loss, pain relief, muscle gain, dance, yoga and nutrition. The Smart Fit group completed its purchase of the platform in 2020 and bought the remaining 30% of MB Negócios Digitais, the company that runs it, on 1 August 2025. At 31 December 2025 it had 438,000 subscribers, most of them in Brazil, and the monthly plan cost R$39.90.
Ownership timeline of Queima Diária
Where Queima Diária sits in Smartfit
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Smartfit ownership tree →
See the full Smartfit brand portfolio (6) →
Other brands owned by Smartfit
Smartfit controls 6 brands on Brandtree, 6 of them in sport & fitness.
Also in sport & fitness
Other brands in gyms & fitness brands, and who owns them
Smartfit has more brands in gyms & fitness brands on Brandtree than any other owner: 6 of 11.
| Brand | Owner | Owner based in |
|---|---|---|
| Club Lime | Viva Leisure | 🇦🇺 Australia |
| GROUNDUP | Viva Leisure | 🇦🇺 Australia |
| Hiit Republic | Viva Leisure | 🇦🇺 Australia |
| Plus Fitness | Viva Leisure | 🇦🇺 Australia |
| Zoo Fit | Viva Leisure | 🇦🇺 Australia |
About the owner: Smartfit
Smartfit is a publicly listed company headquartered in São Paulo, Brazil, founded in 1996. Brandtree records 6 brands under its control, and it is listed as B3: SMFT3.
Smartfit Escola de Ginástica e Dança is the São Paulo company behind the Smart Fit chain of low-price gyms and the premium Bio Ritmo clubs. It was founded in 1996, when the first Bio Ritmo gym opened, and its shares have traded on B3 as SMFT3 since 14 July 2021. At the end of 2025 it had 2,084 gyms in 16 countries, 1,683 of them company-owned and 401 franchised, and 5.2 million gym members, and its 2025 net revenue was R$7.2 billion. It also runs the TotalPass corporate fitness benefit, a group of studio brands including Velocity, and the Queima Diária online workout service. By 30 June 2026 the network had grown to 2,170 gyms.
🇧🇷 Queima Diária and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Queima Diária is not one of them.
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
- Arteris — Abertis 🇪🇸
- Ashua Curve & Plus Size — Lojas Renner 🇧🇷
- Assaí Atacadista — Assaí 🇧🇷
Frequently asked questions
Who is the parent company of Queima Diária?
The parent company of Queima Diária is Smartfit, a publicly listed company headquartered in Brazil.
Is Queima Diária Brazilian?
Yes. Queima Diária originated in Brazil and its owner, Smartfit, is also headquartered in Brazil.
Since when has Smartfit owned Queima Diária?
Smartfit has owned Queima Diária since 2020.
Is Queima Diária still owned by Smartfit?
Yes. As of 22 October 2026, Queima Diária is still owned by Smartfit. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Smartfit Escola de Ginástica e Dança S.A. — Demonstrações Financeiras Padronizadas 31/12/2025 — Smartfit Escola de Ginástica e Dança S.A., Stock exchange filing, published 11 March 2026; retrieved 22 October 2026.
- [2] Smartfit Escola de Ginástica e Dança S.A. — Formulário de Referência 2026 — Smartfit Escola de Ginástica e Dança S.A., Stock exchange filing, published 22 September 2026; retrieved 22 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.