Who owns GROUNDUP?
GROUNDUP is owned by Viva Leisure (Australia, ASX: VVA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Viva Leisure Limited Annual Report 2026, 29 September 2026. Last checked .
Key facts
- Current owner
- Viva Leisure Limited reported
- Owner HQ
- 🇦🇺 Australia, Canberra
- Origin
- 🇦🇺 Australia
- Category
- Sport & fitness › Fitness › Gyms & fitness brands
- Parent ticker
- ASX: VVA
- Last verified
- · 2 sources
About GROUNDUP
GROUNDUP is Viva Leisure's premium boutique studio brand, offering strength, conditioning and mobility training in small, service-led studios in the Australian Capital Territory and New South Wales. Weekly memberships cost A$59 to A$79. It has expanded into wellness with GROUNDUP Wellness, whose first site offers infrared saunas, ice baths and red-light therapy. Seven GROUNDUP locations were open at 30 June 2026, all run by Viva rather than franchised.
Ownership timeline of GROUNDUP
- Current owner Viva Leisure [1] reported
Where GROUNDUP sits in Viva Leisure
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Viva Leisure ownership tree →
See the full Viva Leisure brand portfolio (5) →
Other brands owned by Viva Leisure
Viva Leisure controls 5 brands on Brandtree, 5 of them in sport & fitness.
Also in sport & fitness
Other brands in gyms & fitness brands, and who owns them
The 11 brands in gyms & fitness brands on Brandtree belong to 2 owners. The largest is Smartfit, with 6; Viva Leisure has 5.
About the owner: Viva Leisure
Viva Leisure is a publicly listed company headquartered in Canberra, Australia, founded in 2004. Brandtree records 5 brands under its control, and it is listed as ASX: VVA.
Viva Leisure is a Canberra gym operator that runs the Club Lime chain and franchises Plus Fitness. It began in 2004 with a single club in the Belconnen district of Canberra, traded as The Club Group until it took the Viva Leisure name in 2019, and listed on the ASX in June 2019. At 30 June 2026 its network had 534 open locations, 204 corporate and 330 franchised, and 694,243 members. Revenue for the year was A$237.1 million. It also holds 34% of Boutique Fitness Studios, the Australian master franchisee of Club Pilates, and 25% of World Gym's Australian master franchisee.
Viva Leisure: full profile, brands and acquisition history →
🇦🇺 GROUNDUP and other Australian brands
Brandtree records a controlling owner for 214 brands that began in Australia. 64 of them (30%) are now controlled by a company headquartered in another country; GROUNDUP is not one of them.
Frequently asked questions
Who is the parent company of GROUNDUP?
The parent company of GROUNDUP is Viva Leisure, a publicly listed company headquartered in Australia.
Is GROUNDUP Australian?
Yes. GROUNDUP originated in Australia and its owner, Viva Leisure, is also headquartered in Australia.
Is GROUNDUP still owned by Viva Leisure?
Yes. As of 22 October 2026, GROUNDUP is still owned by Viva Leisure. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Viva Leisure Limited Annual Report 2026 — Viva Leisure Limited, Annual report, published 29 September 2026; retrieved 22 October 2026.
- [2] The Viva Story 2025 — Viva Leisure Limited, Stock exchange filing, published 18 June 2025; retrieved 22 October 2026.
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