Who owns Sello Rojo?
Sello Rojo is owned by Grupo Nutresa (Colombia, BVC: NUTRESA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo Nutresa S.A. — separate financial statements at 31 December 2025. Last checked .
Key facts
- Current owner
- Grupo Nutresa S.A. reported
- Owner HQ
- 🇨🇴 Colombia, Medellín
- Origin
- 🇨🇴 Colombia
- Founded
- 1933
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- BVC: NUTRESA
- Last verified
- · 1 sources
About Sello Rojo
Sello Rojo was created in 1933 by Compañía Nacional de Chocolates to sell roasted and ground coffee, a way of diversifying a business then built on chocolate. It is now the lead brand of Grupo Nutresa's coffee unit, which holds the largest share of Colombia's roasted and ground coffee market and also sells in Ecuador, Peru, Central America and the United States.
Ownership timeline of Sello Rojo
- Current owner Grupo Nutresa [1] reported
Where Sello Rojo sits in Grupo Nutresa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo Nutresa ownership tree →
See the full Grupo Nutresa brand portfolio (13) →
Other brands owned by Grupo Nutresa
Grupo Nutresa controls 13 brands on Brandtree, 3 of them in beverages.
Also in beverages
Other brands in coffee, and who owns them
The 67 brands in coffee on Brandtree belong to 34 owners. The largest is Keurig Dr Pepper, with 10; Grupo Nutresa has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Douwe Egberts | Keurig Dr Pepper | 🇺🇸 United States |
| Café Caribe | Coffee Holding | 🇺🇸 United States |
| Café Barão | Melitta | 🇩🇪 Germany |
| Nescafé | Nestlé | 🇨🇭 Switzerland |
| Ah Huat | Power Root | 🇲🇾 Malaysia |
| Barcaffè | Atlantic Grupa | 🇭🇷 Croatia |
| Carte Noire | Lavazza | 🇮🇹 Italy |
| Boyds | Royal Cup | 🇺🇸 United States |
About the owner: Grupo Nutresa
Grupo Nutresa is a publicly listed company headquartered in Medellín, Colombia, founded in 1920. Brandtree records 13 brands under its control, and it is listed as BVC: NUTRESA.
Grupo Nutresa is a Colombian food group incorporated in Medellín on 12 April 1920 as Compañía Nacional de Chocolates Cruz Roja. It became Grupo Nacional de Chocolates in 2006 and took the Nutresa name in 2011, and operates mainly in Colombia and Latin America through units for cold cuts, biscuits, chocolates, coffee, Tresmontes Lucchetti in Chile and Mexico, retail food, ice cream and pasta. Its ownership is now concentrated: at the end of 2025 JGDB Holding held 44.0 per cent, Nugil 32.5 per cent, Graystone Holding 12.4 per cent, Campbelltown Assets 3.0 per cent and IHC Capital Holding 2.5 per cent, leaving 2.7 per cent with other investors, though the shares remain listed in Colombia.
Grupo Nutresa: full profile, brands and acquisition history →
🇨🇴 Sello Rojo and other Colombian brands
Brandtree records a controlling owner for 108 brands that began in Colombia. 10 of them (9%) are now controlled by a company headquartered in another country; Sello Rojo is not one of them.
- Activade — Quala 🇨🇴
- Agua Cristal — Postobón 🇨🇴
- Aguila — AB InBev 🇧🇪
- Almendra Tropical — CasaLuker 🇨🇴
- Airplan — ASUR 🇲🇽
- Alpina — Alpina 🇨🇴
Frequently asked questions
Who is the parent company of Sello Rojo?
The parent company of Sello Rojo is Grupo Nutresa, a publicly listed company headquartered in Colombia.
Is Sello Rojo Colombian?
Yes. Sello Rojo originated in Colombia in 1933 and its owner, Grupo Nutresa, is also headquartered in Colombia.
Is Sello Rojo still owned by Grupo Nutresa?
Yes. As of 16 September 2026, Sello Rojo is still owned by Grupo Nutresa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Nutresa S.A. — separate financial statements at 31 December 2025 — Grupo Nutresa S.A., Official document; retrieved 16 September 2026.
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