Who owns Sello Rojo?
Sello Rojo is owned by Grupo Nutresa (Colombia, BVC: NUTRESA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Grupo Nutresa S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇴 Colombia, Medellín
- Origin
- 🇨🇴 Colombia
- Founded
- 1933
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- BVC: NUTRESA
- Last verified
- · 1 sources
About Sello Rojo
Sello Rojo was created in 1933 by Compañía Nacional de Chocolates to sell roasted and ground coffee, a way of diversifying a business then built on chocolate. It is now the lead brand of Grupo Nutresa's coffee unit, which holds the largest share of Colombia's roasted and ground coffee market and also sells in Ecuador, Peru, Central America and the United States.
Ownership timeline of Sello Rojo
- ? – present Grupo Nutresa [1] reported
Where Sello Rojo sits in Grupo Nutresa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo Nutresa ownership tree →
Other brands owned by Grupo Nutresa
Latest news about Sello Rojo
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Sello Rojo?
The parent company of Sello Rojo is Grupo Nutresa, a publicly listed company headquartered in Colombia.
Is Sello Rojo Colombian?
Yes. Sello Rojo originated in Colombia in 1933 and its owner, Grupo Nutresa, is also headquartered in Colombia.
Is Sello Rojo still owned by Grupo Nutresa?
Yes. As of 16 September 2026, Sello Rojo is still owned by Grupo Nutresa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Nutresa S.A. — separate financial statements at 31 December 2025 — Grupo Nutresa S.A., Official document; retrieved 16 September 2026.
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