Who owns STYLE by PNJ?
STYLE by PNJ is owned by PNJ (Vietnam, HOSE: PNJ).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: PNJ Annual Report 2025, Phu Nhuan Jewelry Joint Stock Company, 7 April 2026. Last checked .
Key facts
- Current owner
- Phu Nhuan Jewelry Joint Stock Company reported
- Owner HQ
- 🇻🇳 Vietnam, Ho Chi Minh City
- Origin
- 🇻🇳 Vietnam
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- HOSE: PNJ
- Last verified
- · 3 sources
About STYLE by PNJ
STYLE by PNJ is the fashion accessories brand Phu Nhuan Jewelry aims at young customers, built around trend-led designs meant for self-expression. It had three stores of its own at the end of 2025 and in March 2026. In 2025 PNJ repositioned it and released collections with Vietnamese singers, among them Ngọc Trai Nhỏ with Tăng Phúc and FOREVER with Dương Domic.
Ownership timeline of STYLE by PNJ
Where STYLE by PNJ sits in PNJ
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PNJ ownership tree →
See the full PNJ brand portfolio (5) →
Other brands owned by PNJ
PNJ controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- ARTA by PNJ (2025)
- CAO Fine Jewellery (2005)
- MANCODE by PNJ (2025)
- PNJ (1988)
Other brands in jewellery & watches, and who owns them
The 72 brands in jewellery & watches on Brandtree belong to 17 owners. The largest is Signet Jewelers, with 9; PNJ has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Banter by Piercing Pagoda | Signet Jewelers | 🇧🇲 Bermuda |
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Concord | Movado Group | 🇺🇸 United States |
| Pandora | Pandora | 🇩🇰 Denmark |
| ATTESA | Citizen Watch | 🇯🇵 Japan |
About the owner: PNJ
PNJ is a publicly listed company headquartered in Ho Chi Minh City, Vietnam, founded in 1988. Brandtree records 5 brands under its control, and it is listed as HOSE: PNJ.
PNJ, Phu Nhuan Jewelry, describes itself as Vietnam's leading jewellery retailer. It dates from the first Phu Nhuan Jewelry Store, established in Ho Chi Minh City on 28 April 1988, and on 23 March 2009 listed on the Ho Chi Minh Stock Exchange as the first jewellery company there. At the end of 2025 it had 431 stores in 31 of Vietnam's 34 provinces and cities, and it reported 2025 net revenue of VND 34,976 billion and profit after tax of VND 2,829 billion. It wholly owns its jewellery factory, CAO Fashion Company and PNJ Laboratory.
🇻🇳 STYLE by PNJ and other Vietnamese brands
Brandtree records a controlling owner for 67 brands that began in Vietnam. 12 of them (18%) are now controlled by a company headquartered in another country; STYLE by PNJ is not one of them.
- 333 — ThaiBev 🇹🇭
- An Khang — Mobile World 🇻🇳
- Ba Vì — IDP 🇻🇳
- Bamboo Airways — Bamboo Airways 🇻🇳
- Bia Hà Nội — HABECO 🇻🇳
- CGV Vietnam — CJ CGV 🇰🇷
Frequently asked questions
Who is the parent company of STYLE by PNJ?
The parent company of STYLE by PNJ is PNJ, a publicly listed company headquartered in Vietnam.
Is STYLE by PNJ Vietnamese?
Yes. STYLE by PNJ originated in Vietnam and its owner, PNJ, is also headquartered in Vietnam.
Is STYLE by PNJ still owned by PNJ?
Yes. As of 17 September 2026, STYLE by PNJ is still owned by PNJ. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PNJ Annual Report 2025 — Phu Nhuan Jewelry Joint Stock Company, Annual report, published 7 April 2026; retrieved 17 September 2026.
- [2] Phu Nhuan Jewelry JSC — Report for Q4/2025 — Phu Nhuan Jewelry Joint Stock Company, Official document, published 21 January 2026; retrieved 17 September 2026.
- [3] Phu Nhuan Jewelry JSC — Quarterly report for Quarter 1 of 2026 — Phu Nhuan Jewelry Joint Stock Company, Official document, published 21 April 2026; retrieved 17 September 2026.
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