Who owns Vibeful?
Vibeful is owned by Chewy (the United States, NYSE: CHWY).[1]
Evidence: Chewy, Inc. Annual Report on Form 10-K filed 2026-03-25, SEC EDGAR, 25 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Chewy, Inc. verified
- Owner HQ
- 🇺🇸 United States, Plantation, Florida
- Origin
- 🇺🇸 United States
- Founded
- 2022
- Category
- Pet & animal care › Pet supplies & services › Pet supplies
- Parent ticker
- NYSE: CHWY
- Last verified
- · 1 sources
About Vibeful
Vibeful is the private brand Chewy launched in 2022 as its first in the pet wellness category. The retailer's annual report describes a range running from multivitamins to hip and joint supplements. It sits beside the hardgoods brand Frisco and the food brands American Journey and Get Real in a private-brand portfolio that Chewy says has significant room to grow, and the name is one of the trademarks the company lists.
What Chewy's annual report says about Vibeful
Sentences about Vibeful from Chewy's latest annual filing[1], copied word for word.
In 2022, we launched Vibeful, our first private brand in the pet wellness category, featuring products ranging from multivitamins to hip and joint supplements.
How often Chewy names Vibeful in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Vibeful
Where Vibeful sits in Chewy
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Chewy ownership tree →
See the full Chewy brand portfolio (8) →
Other brands owned by Chewy
Chewy controls 8 brands on Brandtree, 6 of them in pet & animal care.
Also in pet & animal care
- American Journey
- Chewy Vet Care (2024)
- Frisco (2016)
- Get Real (2025)
- SmartPak
Other brands in pet supplies, and who owns them
The 28 brands in pet supplies on Brandtree belong to 14 owners. The largest is Tractor Supply, with 3; Chewy has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Aqueon | Central Garden & Pet | 🇺🇸 United States |
| Musti | Sonae | 🇵🇹 Portugal |
| 4health | Tractor Supply | 🇺🇸 United States |
| BarkBox | BARK | 🇺🇸 United States |
| Fresh Step | Clorox | 🇺🇸 United States |
| Melo Pet & Garden | Grupo Melo | 🇵🇦 Panama |
| Cat's Pride | Oil-Dri | 🇺🇸 United States |
| Reddy | Petco | 🇺🇸 United States |
About the owner: Chewy
Chewy is a publicly listed company headquartered in Plantation, Florida, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: CHWY.
Chewy, Inc. is an online retailer of pet food, supplies and prescriptions with co-headquarters in Plantation, Florida and Boston, Massachusetts. It began operating as Chewy.com in 2011, took its present name in March 2016 and listed its Class A shares on 18 June 2019. Net sales were $12.6 billion in the fiscal year ended 1 February 2026. It is a controlled company: a consortium led by funds advised by BC Partners holds a majority of the voting power.
🇺🇸 Vibeful and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Vibeful is not one of them.
Frequently asked questions
Who is the parent company of Vibeful?
The parent company of Vibeful is Chewy, a publicly listed company headquartered in the United States.
Is Vibeful American?
Yes. Vibeful originated in the United States in 2022 and its owner, Chewy, is also headquartered in the United States.
Is Vibeful still owned by Chewy?
Yes. As of 9 October 2026, Vibeful is still owned by Chewy. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Chewy, Inc. Annual Report on Form 10-K filed 2026-03-25 — SEC EDGAR, SEC Form 10-K, published 25 March 2026; retrieved 3 October 2026.
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