Who are Debenhams Group's biggest competitors?
On Brandtree, Debenhams Group's biggest competitors by shared categories are Authentic Brands, which shares 3 categories, such as casual & denim and fast fashion; Trent, which shares 3 categories, such as fast fashion; and OVS, which shares 3 categories, such as designer apparel.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Debenhams Group controls 4 brands with a page here, across 3 categories; 68 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Authentic Brands | 3 | 60% | Casual & denim, Fast fashion and Designer apparel |
| 2 | Trent | 3 | 60% | Fast fashion, Casual & denim and Designer apparel |
| 3 | OVS | 3 | 50% | Designer apparel, Fast fashion and Casual & denim |
| 4 | Heartland | 2 | 67% | Fast fashion and Casual & denim |
| 5 | LPP | 2 | 67% | Fast fashion and Casual & denim |
| 6 | Mr Price Group | 2 | 40% | Fast fashion and Casual & denim |
| 7 | Fox Group | 2 | 33% | Fast fashion and Designer apparel |
| 8 | Giordano | 2 | 67% | Casual & denim and Fast fashion |
| 9 | Hugo Boss | 2 | 67% | Casual & denim and Designer apparel |
| 10 | Mango | 2 | 67% | Fast fashion and Casual & denim |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Debenhams Group and Authentic Brands: 3 shared categories
| Category | Debenhams Group | Authentic Brands |
|---|---|---|
| Casual & denim | Debenhams | Champion, Nautica |
| Fast fashion | boohoo, PrettyLittleThing | Forever 21 |
| Designer apparel | Karen Millen | Brooks Brothers |
Debenhams Group and Trent: 3 shared categories
| Category | Debenhams Group | Trent |
|---|---|---|
| Fast fashion | boohoo, PrettyLittleThing | Zudio |
| Casual & denim | Debenhams | Burnt Toast |
| Designer apparel | Karen Millen | Samoh |
Debenhams Group and OVS: 3 shared categories
| Category | Debenhams Group | OVS |
|---|---|---|
| Designer apparel | Karen Millen | Les Copains, Piombo, Stefanel |
| Fast fashion | boohoo, PrettyLittleThing | OVS |
| Casual & denim | Debenhams | Blukids |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Debenhams Group owns and the most overlapping owners on Brandtree.