Who owns PrettyLittleThing?
PrettyLittleThing is owned by Debenhams Group (the United Kingdom, LSE: DEBS), which has owned the brand since 2017.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Debenhams Group plc Annual Report 2025, 12 June 2025. Last checked .
Key facts
- Current owner
- Debenhams Group plc reported
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, Manchester
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2012
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- LSE: DEBS
- Last verified
- · 1 sources
About PrettyLittleThing
PrettyLittleThing was founded by the sons of boohoo's co-founder and bought into the group in 2017. Its heavy use of influencer marketing made it one of the fastest-growing fashion brands in Britain before the sector contracted. Its founders sold the business into the parent group in stages, and the brand became a case study in how quickly influencer marketing could build scale.
Ownership timeline of PrettyLittleThing
- 2017 – present Debenhams Group [1] reported
Where PrettyLittleThing sits in Debenhams Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Debenhams Group ownership tree →
See the full Debenhams Group brand portfolio (4) →
Other brands owned by Debenhams Group
Debenhams Group controls 4 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- boohoo (2006)
- Debenhams (1778)
- Karen Millen (1981)
Other brands in fast fashion, and who owns them
The 24 brands in fast fashion on Brandtree belong to 16 owners. The largest is ASOS, with 3; Debenhams Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASOS Design | ASOS | 🇬🇧 United Kingdom |
| ONLY | Bestseller | 🇩🇰 Denmark |
| FOX | Fox Group | 🇮🇱 Israel |
| Reserved | LPP | 🇵🇱 Poland |
| Mr Price | Mr Price Group | 🇿🇦 South Africa |
| ROMWE | Shein | 🇸🇬 Singapore |
| Forever 21 | Authentic Brands | 🇺🇸 United States |
| Beau Monde by Giordano | Giordano | 🇭🇰 Hong Kong |
About the owner: Debenhams Group
Debenhams Group is a publicly listed company headquartered in Manchester, United Kingdom, founded in 2006. Brandtree records 4 brands under its control, and it is listed as LSE: DEBS.
The company was called boohoo until 2025, when it renamed itself after Debenhams, a collapsed department store whose name it had bought and turned into its best-performing business. A fast fashion group therefore now trades under the name of the retailer it outlasted.
Debenhams Group: full profile, brands and acquisition history →
🇬🇧 PrettyLittleThing and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; PrettyLittleThing is not one of them.
- ASOS Design — ASOS 🇬🇧
- Alexander McQueen — Kering 🇫🇷
- Autograph — Marks & Spencer 🇬🇧
- Bravissimo — Wacoal 🇯🇵
- Burberry — Burberry 🇬🇧
- COS — H&M Group 🇸🇪
Frequently asked questions
Who is the parent company of PrettyLittleThing?
The parent company of PrettyLittleThing is Debenhams Group, a publicly listed company headquartered in the United Kingdom.
Is PrettyLittleThing British?
Yes. PrettyLittleThing originated in the United Kingdom in 2012 and its owner, Debenhams Group, is also headquartered in the United Kingdom.
Since when has Debenhams Group owned PrettyLittleThing?
Debenhams Group has owned PrettyLittleThing since 2017.
Is PrettyLittleThing still owned by Debenhams Group?
Yes. As of 16 September 2026, PrettyLittleThing is still owned by Debenhams Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Debenhams Group plc Annual Report 2025 — Debenhams Group plc, Annual report, published 12 June 2025; retrieved 16 September 2026.
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