Who owns PrettyLittleThing?
PrettyLittleThing is owned by Debenhams Group (the United Kingdom, LSE: DEBS), which has owned the brand since 2017.[1] PrettyLittleThing was founded in 2012 in the United Kingdom and was independent until 2017.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Debenhams Group plc reported
- Owned since
- Previous owner
- Independent (2012–2017)
- Owner HQ
- 🇬🇧 United Kingdom, Manchester
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2012
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- LSE: DEBS
- Last verified
- · 1 sources
About PrettyLittleThing
PrettyLittleThing was founded by the sons of boohoo's co-founder and bought into the group in 2017. Its heavy use of influencer marketing made it one of the fastest-growing fashion brands in Britain before the sector contracted. Its founders sold the business into the parent group in stages, and the brand became a case study in how quickly influencer marketing could build scale.
Ownership timeline of PrettyLittleThing
- 2017 – present Debenhams Group [1] reported
Where PrettyLittleThing sits in Debenhams Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Debenhams Group ownership tree →
Other brands owned by Debenhams Group in apparel, footwear & accessories
Latest news about PrettyLittleThing
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of PrettyLittleThing?
The parent company of PrettyLittleThing is Debenhams Group, a publicly listed company headquartered in the United Kingdom.
Is PrettyLittleThing British?
Yes. PrettyLittleThing originated in the United Kingdom in 2012 and its owner, Debenhams Group, is also headquartered in the United Kingdom.
Since when has Debenhams Group owned PrettyLittleThing?
Debenhams Group has owned PrettyLittleThing since 2017.
Who owned PrettyLittleThing before Debenhams Group?
PrettyLittleThing was an independent company from its founding in 2012 until Debenhams Group acquired it in 2017.
Is PrettyLittleThing still owned by Debenhams Group?
Yes. As of 8 September 2026, PrettyLittleThing is still owned by Debenhams Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Debenhams Group plc Annual Report 2025 — Debenhams Group plc, Annual report, published 12 June 2025; retrieved 8 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.