Who are Authentic Brands' biggest competitors?
On Brandtree, Authentic Brands' biggest competitors by shared categories are Bosideng, which shares 3 categories, such as casual & denim and designer apparel; Debenhams Group, which shares 3 categories, such as casual & denim; and VF Corporation, which shares 3 categories, such as outdoor & workwear.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Authentic Brands controls 6 brands with a page here, across 5 categories; 97 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Bosideng | 3 | 60% | Casual & denim, Designer apparel and Outdoor & workwear |
| 2 | Debenhams Group | 3 | 60% | Casual & denim, Fast fashion and Designer apparel |
| 3 | VF Corporation | 3 | 50% | Outdoor & workwear, Casual & denim and Athletic footwear |
| 4 | Trent | 3 | 43% | Casual & denim, Designer apparel and Fast fashion |
| 5 | OVS | 3 | 38% | Designer apparel, Casual & denim and Fast fashion |
| 6 | Giordano | 2 | 40% | Casual & denim and Fast fashion |
| 7 | Heartland | 2 | 40% | Casual & denim and Fast fashion |
| 8 | Kontoor Brands | 2 | 40% | Casual & denim and Outdoor & workwear |
| 9 | LPP | 2 | 40% | Casual & denim and Fast fashion |
| 10 | Next | 2 | 40% | Casual & denim and Designer apparel |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Authentic Brands and Bosideng: 3 shared categories
| Category | Authentic Brands | Bosideng |
|---|---|---|
| Casual & denim | Champion, Nautica | Binjora, Snow Flying |
| Designer apparel | Brooks Brothers | BUOU BUOU, JESSIE, KLOVA, KOREANO |
| Outdoor & workwear | Eddie Bauer | Bosideng |
Authentic Brands and Debenhams Group: 3 shared categories
| Category | Authentic Brands | Debenhams Group |
|---|---|---|
| Casual & denim | Champion, Nautica | Debenhams |
| Fast fashion | Forever 21 | boohoo, PrettyLittleThing |
| Designer apparel | Brooks Brothers | Karen Millen |
Authentic Brands and VF Corporation: 3 shared categories
| Category | Authentic Brands | VF Corporation |
|---|---|---|
| Outdoor & workwear | Eddie Bauer | Dickies, Smartwool, The North Face |
| Casual & denim | Champion, Nautica | Napapijri |
| Athletic footwear | Reebok | Altra |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Authentic Brands owns and the most overlapping owners on Brandtree.