Who are RFM's biggest competitors?
On Brandtree, RFM's biggest competitors by shared categories are Indofood, which shares 3 categories, such as pasta and baking mixes & ingredients; General Mills, which shares 3 categories, such as baking mixes & ingredients; and Empresas Polar, which shares 3 categories, such as pasta.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. RFM controls 4 brands with a page here, across 3 categories; 111 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Indofood | 3 | 27% | Pasta, Baking mixes & ingredients and Ice cream |
| 2 | General Mills | 3 | 30% | Baking mixes & ingredients, Pasta and Ice cream |
| 3 | Empresas Polar | 3 | 20% | Pasta, Baking mixes & ingredients and Ice cream |
| 4 | BUA Foods | 2 | 67% | Pasta and Baking mixes & ingredients |
| 5 | Camil | 2 | 40% | Pasta and Baking mixes & ingredients |
| 6 | Dufil Prima Foods | 2 | 40% | Pasta and Baking mixes & ingredients |
| 7 | DAL Group | 2 | 33% | Pasta and Baking mixes & ingredients |
| 8 | Molinos | 2 | 33% | Pasta and Baking mixes & ingredients |
| 9 | Princes Group | 2 | 33% | Pasta and Baking mixes & ingredients |
| 10 | FMF | 2 | 29% | Pasta and Baking mixes & ingredients |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
RFM and Indofood: 3 shared categories
| Category | RFM | Indofood |
|---|---|---|
| Pasta | Fiesta, Royal | Indomie, La Fonte, Pop Mie, Sarimi, Supermi |
| Baking mixes & ingredients | White King | Cakra Kembar, Segitiga Biru |
| Ice cream | Selecta | Indoeskrim |
RFM and General Mills: 3 shared categories
| Category | RFM | General Mills |
|---|---|---|
| Baking mixes & ingredients | White King | Betty Crocker, Pillsbury |
| Pasta | Fiesta, Royal | Annie's |
| Ice cream | Selecta | Häagen-Dazs |
RFM and Empresas Polar: 3 shared categories
| Category | RFM | Empresas Polar |
|---|---|---|
| Pasta | Fiesta, Royal | Primor |
| Baking mixes & ingredients | White King | Harina P.A.N. |
| Ice cream | Selecta | EFE |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand RFM owns and the most overlapping owners on Brandtree.