Who are Volkswagen Group's biggest competitors?
On Brandtree, Volkswagen Group's biggest competitors by shared categories are General Motors, which shares 3 categories, such as mass-market cars and sports & performance cars; Stellantis, which shares 3 categories, such as mass-market cars; and BMW Group, which shares 3 categories, such as luxury cars.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Volkswagen Group controls 10 brands with a page here, across 5 categories; 46 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | General Motors | 3 | 60% | Mass-market cars, Sports & performance cars and Luxury cars |
| 2 | Stellantis | 3 | 60% | Mass-market cars, Sports & performance cars and Luxury cars |
| 3 | BMW Group | 3 | 50% | Luxury cars, Mass-market cars and Motorcycles |
| 4 | Geely | 3 | 50% | Mass-market cars, Sports & performance cars and Luxury cars |
| 5 | Ford | 3 | 60% | Mass-market cars, Sports & performance cars and Luxury cars |
| 6 | Tata Motors Passenger Vehicles | 2 | 40% | Mass-market cars and Luxury cars |
| 7 | Great Wall Motor | 2 | 33% | Mass-market cars and Motorcycles |
| 8 | Toyota | 2 | 33% | Mass-market cars and Luxury cars |
| 9 | Hyundai Motor Group | 2 | 40% | Mass-market cars and Luxury cars |
| 10 | BYD | 2 | 33% | Luxury cars and Storage & EV charging |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Volkswagen Group and General Motors: 3 shared categories
| Category | Volkswagen Group | General Motors |
|---|---|---|
| Mass-market cars | SEAT, Škoda, Volkswagen | Buick, Chevrolet, GMC |
| Sports & performance cars | CUPRA, Lamborghini, Porsche | Corvette |
| Luxury cars | Audi, Bentley | Cadillac |
Volkswagen Group and Stellantis: 3 shared categories
| Category | Volkswagen Group | Stellantis |
|---|---|---|
| Mass-market cars | SEAT, Škoda, Volkswagen | Chrysler, Citroën, Dodge, Fiat, Jeep, Opel, Peugeot, Ram, Vauxhall |
| Sports & performance cars | CUPRA, Lamborghini, Porsche | Alfa Romeo |
| Luxury cars | Audi, Bentley | Maserati |
Volkswagen Group and BMW Group: 3 shared categories
| Category | Volkswagen Group | BMW Group |
|---|---|---|
| Luxury cars | Audi, Bentley | BMW, Rolls-Royce Motor Cars |
| Mass-market cars | SEAT, Škoda, Volkswagen | MINI |
| Motorcycles | Ducati | BMW Motorrad |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Volkswagen Group owns and the most overlapping owners on Brandtree.