Who are BMW Group's biggest competitors?
On Brandtree, BMW Group's biggest competitors by shared categories are Volkswagen Group, which shares 3 categories, such as luxury cars and mass-market cars; Toyota, which shares 3 categories, such as mass-market cars; and Tata Motors Passenger Vehicles, which shares 2 categories, such as luxury cars.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. BMW Group controls 5 brands with a page here, across 4 categories; 46 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Volkswagen Group | 3 | 50% | Luxury cars, Mass-market cars and Motorcycles |
| 2 | Toyota | 3 | 75% | Mass-market cars, Luxury cars and Car rental |
| 3 | Tata Motors Passenger Vehicles | 2 | 50% | Luxury cars and Mass-market cars |
| 4 | Bajaj Auto | 2 | 50% | Motorcycles and Mass-market cars |
| 5 | DRB-HICOM | 2 | 50% | Mass-market cars and Motorcycles |
| 6 | Honda | 2 | 50% | Luxury cars and Mass-market cars |
| 7 | Hyundai Motor Group | 2 | 50% | Luxury cars and Mass-market cars |
| 8 | Nissan | 2 | 50% | Luxury cars and Mass-market cars |
| 9 | Piaggio | 2 | 50% | Motorcycles and Mass-market cars |
| 10 | Polaris | 2 | 50% | Mass-market cars and Motorcycles |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
BMW Group and Volkswagen Group: 3 shared categories
| Category | BMW Group | Volkswagen Group |
|---|---|---|
| Luxury cars | BMW, Rolls-Royce Motor Cars | Audi, Bentley |
| Mass-market cars | MINI | SEAT, Škoda, Volkswagen |
| Motorcycles | BMW Motorrad | Ducati |
BMW Group and Toyota: 3 shared categories
| Category | BMW Group | Toyota |
|---|---|---|
| Mass-market cars | MINI | Daihatsu, Hino, Toyota |
| Luxury cars | BMW, Rolls-Royce Motor Cars | Lexus |
| Car rental | Alphabet | KINTO |
BMW Group and Tata Motors Passenger Vehicles: 2 shared categories
Tata Motors Passenger Vehicles
| Category | BMW Group | Tata Motors Passenger Vehicles |
|---|---|---|
| Luxury cars | BMW, Rolls-Royce Motor Cars | Jaguar, Range Rover |
| Mass-market cars | MINI | Land Rover, Tata Motors (cars) |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand BMW Group owns and the most overlapping owners on Brandtree.