Who are Toyota's biggest competitors?
On Brandtree, Toyota's biggest competitors by shared categories are BMW Group, which shares 3 categories, such as mass-market cars and luxury cars; General Motors, which shares 2 categories, such as mass-market cars; and Stellantis, which shares 2 categories, such as mass-market cars.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Toyota controls 5 brands with a page here, across 3 categories; 42 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | BMW Group | 3 | 75% | Mass-market cars, Luxury cars and Car rental |
| 2 | General Motors | 2 | 50% | Mass-market cars and Luxury cars |
| 3 | Stellantis | 2 | 50% | Mass-market cars and Luxury cars |
| 4 | Volkswagen Group | 2 | 33% | Mass-market cars and Luxury cars |
| 5 | Hyundai Motor Group | 2 | 67% | Mass-market cars and Luxury cars |
| 6 | Tata Motors Passenger Vehicles | 2 | 67% | Mass-market cars and Luxury cars |
| 7 | Geely | 2 | 40% | Mass-market cars and Luxury cars |
| 8 | Honda | 2 | 67% | Mass-market cars and Luxury cars |
| 9 | Nissan | 2 | 67% | Mass-market cars and Luxury cars |
| 10 | Ford | 2 | 50% | Mass-market cars and Luxury cars |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Toyota and BMW Group: 3 shared categories
| Category | Toyota | BMW Group |
|---|---|---|
| Mass-market cars | Daihatsu, Hino, Toyota | MINI |
| Luxury cars | Lexus | BMW, Rolls-Royce Motor Cars |
| Car rental | KINTO | Alphabet |
Toyota and General Motors: 2 shared categories
| Category | Toyota | General Motors |
|---|---|---|
| Mass-market cars | Daihatsu, Hino, Toyota | Buick, Chevrolet, GMC |
| Luxury cars | Lexus | Cadillac |
Toyota and Stellantis: 2 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Toyota owns and the most overlapping owners on Brandtree.