Brandtree

Acquisition closed

Groupe SEB acquires Instant Pot (2023)

Groupe SEB completed the acquisition of Instant Pot on 1 June 2023.[1]

Groupe SEB acquired the Instant Pot business out of its parent's bankruptcy. Instant Brands had merged with the maker of Pyrex in 2019 and filed for bankruptcy protection four years later, so a product that grew through word of mouth ended up sold in an insolvency.

Deal facts

Announced
Closed
Value
Undisclosed
Buyer
Groupe SEB
Seller
Assets
Instant Pot
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
Groupe SEBInstant Potowns100%2023-06-01present

Who owns Instant Pot today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Groupe SEB - Universal Registration Document — Groupe SEB, Annual report, published 1 June 2023; retrieved 8 September 2026.

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