Who owns these 10 personal care & beauty brands?

Ten personal care & beauty brands and the companies behind them. Answers link to the full ownership record.

Answers are current as of 2026-09-08 and each links to the ownership record. This quiz works without JavaScript: the answers are already on the page, inside collapsed sections.

1. 1. Who owns Ivory?

   • Ferrari
   • Procter & Gamble
   • Decathlon
   • Panera Brands
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   Ivory is owned by Procter & Gamble. See the full ownership record and sources →

   Ivory was founded in 1879.

2. 2. Who owns Yves Saint Laurent Beauté?

   • Asda
   • L'Oréal
   • Nissin Foods
   • Kimberly-Clark
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   Yves Saint Laurent Beauté is owned by L'Oréal. See the full ownership record and sources →

   Yves Saint Laurent Beauté was founded in 1964.

3. 3. Who owns elmex?

   • Bacardi
   • Colgate-Palmolive
   • Simply Good Foods
   • Fast Retailing
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   elmex is owned by Colgate-Palmolive. See the full ownership record and sources →

   elmex was founded in 1962.

4. 4. Who owns Drunk Elephant?

   • The New York Times
   • Shiseido
   • Dolce & Gabbana
   • Welch's
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   Drunk Elephant is owned by Shiseido. See the full ownership record and sources →

   Drunk Elephant was founded in 2012 in Houston, Texas.

5. 5. Who owns M·A·C?

   • BISSELL
   • Adidas
   • Estée Lauder
   • X Corp.
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   M·A·C is owned by Estée Lauder. See the full ownership record and sources →

   M·A·C was founded in 1984 in Toronto.

6. 6. Who owns Remington?

   • Goya Foods
   • BASF
   • Hearst
   • Spectrum Brands
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   Remington is owned by Spectrum Brands. See the full ownership record and sources →

   Remington was founded in 1937.

7. 7. Who owns Dial?

   • Henkel
   • Froneri
   • Amazon
   • Ford
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   Dial is owned by Henkel. See the full ownership record and sources →

   Dial was founded in 1948.

8. 8. Who owns Kleenex?

   • Spotify
   • Kimberly-Clark
   • Uni-President
   • Sega Sammy
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   Kleenex is owned by Kimberly-Clark. See the full ownership record and sources →

   Kleenex was founded in 1924.

9. 9. Who owns Pepsodent?

   • Ferrero
   • Unilever
   • The Home Depot
   • Land O'Lakes
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   Pepsodent is owned by Unilever. See the full ownership record and sources →

   Pepsodent was founded in 1915.

10. 10. Who owns Lynx?

    • Unilever
    • Ahold Delhaize
    • Pinterest
    • OTB Group
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    Lynx is owned by Unilever. See the full ownership record and sources →

    Lynx was founded in 1985.

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