Who owns Gokiburi Hoi Hoi?
Gokiburi Hoi Hoi is owned by Earth (Japan, TSE: 4985).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Earth Corporation Integrated Report 2024. Last checked .
Key facts
- Current owner
- Earth Corporation reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1973
- Category
- Home care › Air care & pest control › Insecticide & repellent
- Parent ticker
- TSE: 4985
- Last verified
- · 1 sources
About Gokiburi Hoi Hoi
Gokiburi Hoi Hoi is an adhesive cockroach trap that Earth released in January 1973. The Integrated Report 2024 says that, with the company in financial distress in the early 1970s, the product sold so fast that orders exceeded production capacity and it eliminated the accumulated deficit; it adds that the brand still accounts for roughly 90% of the domestic cockroach trap market. The current brand page sells it as Gokiburi Hoi Hoi+, a strong-attractant, strong-adhesive trap.
Ownership timeline of Gokiburi Hoi Hoi
Where Gokiburi Hoi Hoi sits in Earth
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Earth ownership tree →
See the full Earth brand portfolio (9) →
Other brands owned by Earth
Earth controls 9 brands on Brandtree, 6 of them in home care.
Also in home care
- Black Cap (2005)
- Earth Jet (1996)
- Earth No-mat (1984)
- Earth Red (1978)
- Saratect (1994)
Other brands in insecticide & repellent, and who owns them
Earth has more brands in insecticide & repellent on Brandtree than any other owner: 6 of 26.
| Brand | Owner | Owner based in |
|---|---|---|
| Kometoban | S.T. Corporation | 🇯🇵 Japan |
| BOP | Goddard Enterprises | 🇧🇧 Barbados |
| Good Knight | Godrej Consumer | 🇮🇳 India |
| Prozap | Neogen | 🇺🇸 United States |
| OFF! | SC Johnson | 🇺🇸 United States |
| Ortho | Scotts Miracle-Gro | 🇺🇸 United States |
| Cutter | Spectrum Brands | 🇺🇸 United States |
| ACI Aerosol | ACI Limited | 🇧🇩 Bangladesh |
About the owner: Earth
Earth is a publicly listed company headquartered in Tokyo, Japan, founded in 1892. Brandtree records 9 brands under its control, and it is listed as TSE: 4985.
Earth Corporation is a Japanese household insecticide, pest-control, bath-additive and oral-care maker listed on the Tokyo Stock Exchange Prime Market (code 4985). Its company profile gives a founding date of 1 April 1892 in Osaka by Hidezo Kimura and an establishment date of 26 August 1925 (as Kimura Pharmaceuticals; renamed Earth Chemical in 1964). Its Integrated Report 2024 says the Otsuka Group took a capital participation in 1970, and the shareholder table there lists Otsuka Pharmaceutical (9.94%), Otsuka Pharmaceutical Factory (8.80%) and Otsuka Chemical (1.80%) among its top ten holders, but Earth remains a separately listed company. Earth's brand page also shows oral-care brands (Shumitect, Polident, Polygrip, Biotene, Aquafresh) that were not added here because the documents opened do not say whether Earth owns them or sells them under licence; the 2024 report says only that Earth Corporation had sales collaboration with Block Drug (1996) and GlaxoSmithKline (2002).
🇯🇵 Gokiburi Hoi Hoi and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Gokiburi Hoi Hoi is not one of them.
Frequently asked questions
Who is the parent company of Gokiburi Hoi Hoi?
The parent company of Gokiburi Hoi Hoi is Earth, a publicly listed company headquartered in Japan.
Is Gokiburi Hoi Hoi Japanese?
Yes. Gokiburi Hoi Hoi originated in Japan in 1973 and its owner, Earth, is also headquartered in Japan.
Is Gokiburi Hoi Hoi still owned by Earth?
Yes. As of 3 October 2026, Gokiburi Hoi Hoi is still owned by Earth. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Earth Corporation Integrated Report 2024 — Earth Corporation, Annual report; retrieved 3 October 2026.
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