Who owns HF Custom?
HF Custom is owned by Hooker Furnishings (the United States, NASDAQ: HOFT).[1]
Evidence: Hooker Furnishings Corporation Annual Report on Form 10-K filed 2026-04-17, SEC EDGAR, 17 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Hooker Furnishings Corporation verified
- Owner HQ
- 🇺🇸 United States, Martinsville, Virginia
- Origin
- 🇺🇸 United States
- Category
- Home, garden & DIY › Furniture & furnishings › Furniture
- Parent ticker
- NASDAQ: HOFT
- Last verified
- · 1 sources
About HF Custom
HF Custom, formerly Sam Moore Furniture, is the Hooker Furnishings business making custom fabric upholstery in fashion-forward chairs, sofas, sectionals, recliners and accent pieces. It sits in the Domestic Upholstery segment, and the 10-K lists Sam Moore Furniture LLC as one of the company's wholly owned subsidiaries that borrow under its credit facility.
Ownership timeline of HF Custom
- Current owner Hooker Furnishings [1] verified
Where HF Custom sits in Hooker Furnishings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hooker Furnishings ownership tree →
See the full Hooker Furnishings brand portfolio (6) →
Other brands owned by Hooker Furnishings
Hooker Furnishings controls 6 brands on Brandtree, 6 of them in home, garden & diy.
Also in home, garden & diy
Other brands in furniture, and who owns them
The 51 brands in furniture on Brandtree belong to 19 owners. The largest is MillerKnoll, with 8; Hooker Furnishings has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Design Within Reach | MillerKnoll | 🇺🇸 United States |
| Bontempi Casa | Colombini Group | 🇸🇲 San Marino |
| England | La-Z-Boy | 🇺🇸 United States |
| Lovesac | Lovesac | 🇺🇸 United States |
| Citterio | Molteni Group | 🇮🇹 Italy |
| Pottery Barn | Williams-Sonoma | 🇺🇸 United States |
| Focus on Furniture | Adairs | 🇦🇺 Australia |
| Home Box | Landmark Group | 🇦🇪 United Arab Emirates |
About the owner: Hooker Furnishings
Hooker Furnishings is a publicly listed company headquartered in Martinsville, Virginia, United States, founded in 1924. Brandtree records 6 brands under its control, and it is listed as NASDAQ: HOFT.
Hooker Furnishings Corporation was incorporated in Virginia in 1924 and designs, markets and imports casegoods, leather and fabric-upholstered furniture, lighting, accessories and home decor, and makes custom upholstery and outdoor furniture in the United States. Its 10-K for the year to 1 February 2026 reports two segments, Hooker Branded and Domestic Upholstery. In December 2025 it sold the Pulaski and Samuel Lawrence casegoods brands and eliminated its Home Meridian segment.
Hooker Furnishings: full profile, brands and acquisition history →
🇺🇸 HF Custom and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; HF Custom is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of HF Custom?
The parent company of HF Custom is Hooker Furnishings, a publicly listed company headquartered in the United States.
Is HF Custom American?
Yes. HF Custom originated in the United States and its owner, Hooker Furnishings, is also headquartered in the United States.
Is HF Custom still owned by Hooker Furnishings?
Yes. As of 20 October 2026, HF Custom is still owned by Hooker Furnishings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hooker Furnishings Corporation Annual Report on Form 10-K filed 2026-04-17 — SEC EDGAR, SEC Form 10-K, published 17 April 2026; retrieved 20 October 2026.
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