Humble Bundle is owned by Ziff Davis (the United States, NASDAQ: ZD), which acquired the brand on 11 October 2017.[1][2] Humble Bundle was founded in 2010 in the United States and was independent until 2017.
Evidence: Ziff Davis, Inc. Annual Report on Form 10-K filed 2026-02-24, SEC EDGAR, 24 February 2026. Verified from filings; last checked .
Humble Bundle sells collections of games at a price the buyer chooses, splitting the money between developers, charity and the platform. It has raised more than two hundred million dollars for charities since 2010. Buyers choose how their payment is divided, and the charity share is chosen from a rotating list, which made the model unusual among storefronts when it launched.
Sentences about Humble Bundle from Ziff Davis's latest annual filing[1], copied word for word.
Humble Bundle is a digital subscription and storefront offering video games, ebooks, and software, where customers can purchase monthly subscriptions, bundles, and individual products.
At its core, Humble Bundle is committed to raising money for charity, with a portion of every sale contributing to charitable causes.
Since its inception in 2010, Humble Bundle has raised over $275 million for over 40,000 charities worldwide.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ziff Davis ownership tree →
See the full Ziff Davis brand portfolio (5) →
Ziff Davis controls 5 brands on Brandtree.
The 22 brands in games & gaming platforms on Brandtree belong to 15 owners. The largest is DoubleDown Interactive, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Duelz | DoubleDown Interactive | 🇰🇷 South Korea |
| Activision Blizzard | Microsoft | 🇺🇸 United States |
| Supersonic from Unity | Unity | 🇺🇸 United States |
| Epic Games Store | Epic Games | 🇺🇸 United States |
| Hago | JOYY | 🇸🇬 Singapore |
| GameMaker | Kunlun Tech | 🇨🇳 China |
| Nintendo Switch | Nintendo | 🇯🇵 Japan |
| Roblox | Roblox | 🇺🇸 United States |
Ziff Davis is a publicly listed company headquartered in New York, New York, United States, founded in 1927. Brandtree records 5 brands under its control, and it is listed as NASDAQ: ZD.
Ziff Davis published computer magazines from the 1980s, went through bankruptcy and several owners, and rebuilt itself as a digital media and internet services group. It now owns several of the technology sites that replaced the magazines it used to print.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Humble Bundle is not one of them.
Ziff Davis acquired Humble Bundle, which sells collections of games at a price the buyer chooses and splits the money between developers, charity and the platform. The price was not disclosed, and the charitable model has continued under the new owner.
The parent company of Humble Bundle is Ziff Davis, a publicly listed company headquartered in the United States.
Yes. Humble Bundle originated in the United States in 2010 and its owner, Ziff Davis, is also headquartered in the United States.
Ziff Davis completed its acquisition of Humble Bundle on 11 October 2017, after announcing the deal on 11 October 2017. The price was not disclosed.
Humble Bundle was an independent company from its founding in 2010 until Ziff Davis acquired it in 2017.
Yes. As of 9 October 2026, Humble Bundle is still owned by Ziff Davis. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy