Who owns Lilou?
Lilou is owned by VRG (Poland, WSE: VRG), which has owned the brand since 8 January 2026.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- VRG S.A. reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇵🇱 Poland, Kraków
- Origin
- 🇵🇱 Poland
- Founded
- 2008 by Magdalena Mousson-Lestang
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- WSE: VRG
- Last verified
- · 1 sources
About Lilou
Lilou is a Polish jewellery brand founded in 2008 by Magdalena Mousson-Lestang, built on personalised pieces engraved in ateliers inside each of its boutiques. It was owned by Magdalena and Yves Mousson-Lestang until 8 January 2026, when W.KRUK, VRG's jewellery subsidiary, bought the Lilou companies for PLN 105 million before adjustments, plus an earn-out of up to PLN 30 million. When the purchase was agreed in July 2025, Lilou had 45 boutiques and an online shop.
Ownership timeline of Lilou
Where Lilou sits in VRG
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full VRG ownership tree →
Other brands owned by VRG in apparel, footwear & accessories
Latest news about Lilou
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Lilou?
The parent company of Lilou is VRG, a publicly listed company headquartered in Poland.
Is Lilou Polish?
Yes. Lilou originated in Poland in 2008 and its owner, VRG, is also headquartered in Poland.
Since when has VRG owned Lilou?
VRG has owned Lilou since 8 January 2026.
Is Lilou still owned by VRG?
Yes. As of 17 September 2026, Lilou is still owned by VRG. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] VRG S.A. Capital Group consolidated semi-annual report for the first half of 2026 — VRG S.A., Stock exchange filing, published 20 August 2026; retrieved 17 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.