Who owns Lilou?
Lilou is owned by VRG (Poland, WSE: VRG), which has owned the brand since 8 January 2026.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: VRG S.A. Capital Group consolidated semi-annual report for the first half of 2026, 20 August 2026. Last checked .
Key facts
- Current owner
- VRG S.A. reported
- Owned since
- Owner HQ
- 🇵🇱 Poland, Kraków
- Origin
- 🇵🇱 Poland
- Founded
- 2008 by Magdalena Mousson-Lestang
- Category
- Apparel, footwear & accessories › Luxury goods › Jewellery & watches
- Parent ticker
- WSE: VRG
- Last verified
- · 1 sources
About Lilou
Lilou is a Polish jewellery brand founded in 2008 by Magdalena Mousson-Lestang, built on personalised pieces engraved in ateliers inside each of its boutiques. It was owned by Magdalena and Yves Mousson-Lestang until 8 January 2026, when W.KRUK, VRG's jewellery subsidiary, bought the Lilou companies for PLN 105 million before adjustments, plus an earn-out of up to PLN 30 million. When the purchase was agreed in July 2025, Lilou had 45 boutiques and an online shop.
Ownership timeline of Lilou
Where Lilou sits in VRG
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full VRG ownership tree →
See the full VRG brand portfolio (5) →
Other brands owned by VRG
VRG controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in jewellery & watches, and who owns them
The 72 brands in jewellery & watches on Brandtree belong to 17 owners. The largest is Signet Jewelers, with 9; VRG has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Banter by Piercing Pagoda | Signet Jewelers | 🇧🇲 Bermuda |
| A. Lange & Söhne | Richemont | 🇨🇭 Switzerland |
| CaratLane | Titan | 🇮🇳 India |
| Blancpain | Swatch Group | 🇨🇭 Switzerland |
| Bulgari | LVMH | 🇫🇷 France |
| Concord | Movado Group | 🇺🇸 United States |
| Pandora | Pandora | 🇩🇰 Denmark |
| ARTA by PNJ | PNJ | 🇻🇳 Vietnam |
About the owner: VRG
VRG is a publicly listed company headquartered in Kraków, Poland, founded in 1948. Brandtree records 5 brands under its control, and it is listed as WSE: VRG.
VRG is a Polish group based in Kraków that designs and sells men's and women's clothing and runs the W.KRUK and Lilou jewellery chains. It began as a state clothing enterprise created in Kraków in 1948, listed on the Warsaw Stock Exchange in 1993, and grew by merging with Wólczanka in 2006, W.KRUK in 2008 and Bytom in 2018. In 2025 it had revenue of PLN 1,504.8 million, more than half of it from jewellery, and net profit of PLN 98.2 million. A shareholders' agreement between Jan Kolański, his family foundation and companies of the Colian group holds 42.58 per cent.
🇵🇱 Lilou and other Polish brands
Brandtree records a controlling owner for 91 brands that began in Poland. 18 of them (20%) are now controlled by a company headquartered in another country; Lilou is not one of them.
Frequently asked questions
Who is the parent company of Lilou?
The parent company of Lilou is VRG, a publicly listed company headquartered in Poland.
Is Lilou Polish?
Yes. Lilou originated in Poland in 2008 and its owner, VRG, is also headquartered in Poland.
Since when has VRG owned Lilou?
VRG has owned Lilou since 8 January 2026.
Is Lilou still owned by VRG?
Yes. As of 17 September 2026, Lilou is still owned by VRG. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] VRG S.A. Capital Group consolidated semi-annual report for the first half of 2026 — VRG S.A., Stock exchange filing, published 20 August 2026; retrieved 17 September 2026.
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