Who owns Selecto?
Selecto is owned by Hamoud Boualem (Algeria).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: About Hamoud Boualem. Last checked .
Key facts
- Current owner
- Hamoud Boualem reported
- Owner HQ
- 🇩🇿 Algeria, Algiers
- Origin
- 🇩🇿 Algeria, Algiers
- Founded
- 1907
- Category
- Beverages › Soft drinks › Other carbonated soft drinks
- Last verified
- · 1 sources
About Selecto
Selecto is a brownish soft drink combining apple and caramel flavours. Hamoud Boualem says it was launched in 1907 under the name Victoria (La Victoria) and later renamed Selecto, and the company's own history presents it as part of Algerian cultural heritage. It is sold in glass bottles, PET bottles and cans.
Ownership timeline of Selecto
- Current owner Hamoud Boualem [1] reported
Where Selecto sits in Hamoud Boualem
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hamoud Boualem ownership tree →
See the full Hamoud Boualem brand portfolio (5) →
Other brands owned by Hamoud Boualem
Hamoud Boualem controls 5 brands on Brandtree, 5 of them in beverages.
Also in beverages
- Hamoud Cola (2020)
- Hamoud La Blanche
- Lim ON (2018)
- Slim (1950)
Other brands in other carbonated soft drinks, and who owns them
The 78 brands in other carbonated soft drinks on Brandtree belong to 46 owners. The largest is PepsiCo, with 4; Hamoud Boualem has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| 7UP (United States) | Keurig Dr Pepper | 🇺🇸 United States |
| 7UP | PepsiCo | 🇺🇸 United States |
| Colombiana | Postobón | 🇨🇴 Colombia |
| Faxe Kondi | Royal Unibrew | 🇩🇰 Denmark |
| Fanta | Coca-Cola | 🇺🇸 United States |
| Hi-Malt | Heineken | 🇳🇱 Netherlands |
| Jones Soda | Jones Soda | 🇺🇸 United States |
| Melo | Kasapreko | 🇬🇭 Ghana |
About the owner: Hamoud Boualem
Hamoud Boualem is a privately held company headquartered in Algiers, Algeria, founded in 1878. Brandtree records 5 brands under its control.
Algerian family-owned carbonated soft drinks company, founded in Algiers in 1878 by Youssef Hammoud and described by its own site as the oldest continuously operating company in Algerian history. It became an LLC in 1951 when the Hamoud and Hafiz families joined, opened a new factory at Boufarik in 2015, and exports to Europe and North America. Its press release says it acquired the shares previously held by the Castel group in NCA Rouiba (the Rouiba juice brand, created in 1966 by the Othmani family); no stake percentage is stated, so no Rouiba brand or stake is recorded here.
Hamoud Boualem: full profile, brands and acquisition history →
🇩🇿 Selecto and other Algerian brands
Brandtree records a controlling owner for 15 brands that began in Algeria. All of them are controlled from Algeria.
- Lalla Khedidja — Cevital Agro-Industrie 🇩🇿
- Air Algérie — Air Algérie 🇩🇿
- Tchina — Cevital Agro-Industrie 🇩🇿
- Elio — Cevital Agro-Industrie 🇩🇿
- FOODY'S — Cevital Agro-Industrie 🇩🇿
- Fleurial — Cevital Agro-Industrie 🇩🇿
Frequently asked questions
Who is the parent company of Selecto?
The parent company of Selecto is Hamoud Boualem, a privately held company headquartered in Algeria.
Is Selecto Algerian?
Yes. Selecto originated in Algeria in 1907 and its owner, Hamoud Boualem, is also headquartered in Algeria.
Is Selecto still owned by Hamoud Boualem?
Yes. As of 4 October 2026, Selecto is still owned by Hamoud Boualem. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About Hamoud Boualem — Hamoud Boualem, Official document; retrieved 4 October 2026.
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