Solero is owned by The Magnum Ice Cream Company (the Netherlands, AEX: MAGNUM), which was separated from Unilever on 8 December 2025.[1][2] Before The Magnum Ice Cream Company, Solero was owned by Unilever to 2025.[1]
Solero is a fruit ice cream bar introduced in 1994, combining a sorbet shell with a vanilla ice cream centre. It was positioned as a lighter, adult alternative to chocolate-coated bars and is sold across Europe, Asia and Latin America under the heart-shaped logo shared with Wall's.
What The Magnum Ice Cream Company's annual report says about Solero
Sentences about Solero from The Magnum Ice Cream Company's latest annual filing[1], copied word for word.
Across the broader portfolio, we introduced the new Solero XL pack and launched exciting new concepts including a Minecraft stick, demonstrating the depth of the Heartbrand portfolio.
How often The Magnum Ice Cream Company names Solero in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
The Magnum Ice Cream Company is a publicly listed company headquartered in Amsterdam, Netherlands, founded in 2025. Brandtree records 14 brands under its control, and it is listed as AEX: MAGNUM, LSE: MAGN and NYSE: MICC.
The Magnum Ice Cream Company is the ice cream business demerged from Unilever and listed on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. It describes itself as the world's largest ice cream company, with turnover of €7.9 billion in 2025 and around 16,500 employees. Unilever retained a 19.9% stake at admission.
Brandtree records a controlling owner for 552 brands that began in the United Kingdom.
291 of them (53%) are now controlled by a company headquartered in another country, Solero among them.
Unilever separated its ice cream business as The Magnum Ice Cream Company, whose shares were admitted to trading on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. Unilever shareholders received shares in the new company as a demerger dividend, and Unilever retained a 19.9% stake at admission.
The parent company of Solero is The Magnum Ice Cream Company, a publicly listed company headquartered in the Netherlands.
Is Solero British or Dutch?
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Solero originated in the United Kingdom in 1994, but it is owned today by The Magnum Ice Cream Company, which is headquartered in the Netherlands. So Solero is a British-origin brand under Dutch ownership.
Since when has The Magnum Ice Cream Company owned Solero?
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The Magnum Ice Cream Company has owned Solero since 8 December 2025.
Who owned Solero before The Magnum Ice Cream Company?
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Before The Magnum Ice Cream Company, Solero was owned by Unilever until 2025.
Is Solero still owned by The Magnum Ice Cream Company?
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Yes. As of 9 October 2026, Solero is still owned by The Magnum Ice Cream Company. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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