Yasso is owned by The Magnum Ice Cream Company (the Netherlands, AEX: MAGNUM), which was separated from Unilever on 8 December 2025.[1][2] Before The Magnum Ice Cream Company, Yasso was owned by Unilever from 2023 to 2025.[1]
Yasso makes frozen Greek yoghurt bars, founded in 2011 by two childhood friends from Massachusetts who wanted a lower-calorie frozen dessert with more protein. The brand was acquired in 2023 and became part of The Magnum Ice Cream Company when Unilever demerged its ice cream division in December 2025.
What The Magnum Ice Cream Company's annual report says about Yasso
Sentences about Yasso from The Magnum Ice Cream Company's latest annual filing[1], copied word for word.
Moreover, it offers a wide range of choices and portion control, from an indulgent Ben & Jerry's Cookie Dough to low-calorie fruit water ice and more focused nutrition options like our high-protein Yasso range.
Additional financial disclosures Cash flow In millions of 31 Dec 2025 31 Dec 2024 Free cash flow 38 803 Net cash flow (used in)/from investing activities (315) (359) Net cash flow (used in)/from financing activities 205 (737) Net cash flow used in investing activities was lower than in the prior year, which included the payment of 61 million deferred consideration relating to the acquisition of Yasso.
Momentum in North America was driven by top US brands, with Yasso maintaining double-digit OSG and Ben & Jerry's outperforming the broader market, driving share gains in the US.
How often The Magnum Ice Cream Company names Yasso in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
The Magnum Ice Cream Company is a publicly listed company headquartered in Amsterdam, Netherlands, founded in 2025. Brandtree records 14 brands under its control, and it is listed as AEX: MAGNUM, LSE: MAGN and NYSE: MICC.
The Magnum Ice Cream Company is the ice cream business demerged from Unilever and listed on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. It describes itself as the world's largest ice cream company, with turnover of €7.9 billion in 2025 and around 16,500 employees. Unilever retained a 19.9% stake at admission.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country, Yasso among them.
Unilever separated its ice cream business as The Magnum Ice Cream Company, whose shares were admitted to trading on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. Unilever shareholders received shares in the new company as a demerger dividend, and Unilever retained a 19.9% stake at admission.
The parent company of Yasso is The Magnum Ice Cream Company, a publicly listed company headquartered in the Netherlands.
Is Yasso American or Dutch?
⌄
Yasso originated in the United States in 2011, but it is owned today by The Magnum Ice Cream Company, which is headquartered in the Netherlands. So Yasso is an American-origin brand under Dutch ownership.
Since when has The Magnum Ice Cream Company owned Yasso?
⌄
The Magnum Ice Cream Company has owned Yasso since 8 December 2025.
Who owned Yasso before The Magnum Ice Cream Company?
⌄
Before The Magnum Ice Cream Company, Yasso was owned by Unilever from 2023 until 2025.
Is Yasso still owned by The Magnum Ice Cream Company?
⌄
Yes. As of 9 October 2026, Yasso is still owned by The Magnum Ice Cream Company. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy