Twister is owned by The Magnum Ice Cream Company (the Netherlands, AEX: MAGNUM), which was separated from Unilever on 8 December 2025.[1][2] Before The Magnum Ice Cream Company, Twister was owned by Unilever to 2025.[1]
Twister is a spiral-shaped children's ice lolly launched in 1982, combining fruit ice and ice cream twisted together on a stick. It is sold across Europe, Asia and Oceania under the same heart-shaped logo as Wall's and its local equivalents, and remains one of the largest children's ice cream lines.
How often The Magnum Ice Cream Company names Twister in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
The Magnum Ice Cream Company is a publicly listed company headquartered in Amsterdam, Netherlands, founded in 2025. Brandtree records 14 brands under its control, and it is listed as AEX: MAGNUM, LSE: MAGN and NYSE: MICC.
The Magnum Ice Cream Company is the ice cream business demerged from Unilever and listed on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. It describes itself as the world's largest ice cream company, with turnover of €7.9 billion in 2025 and around 16,500 employees. Unilever retained a 19.9% stake at admission.
Brandtree records a controlling owner for 552 brands that began in the United Kingdom.
291 of them (53%) are now controlled by a company headquartered in another country, Twister among them.
Unilever separated its ice cream business as The Magnum Ice Cream Company, whose shares were admitted to trading on Euronext Amsterdam, the London Stock Exchange and the New York Stock Exchange on 8 December 2025. Unilever shareholders received shares in the new company as a demerger dividend, and Unilever retained a 19.9% stake at admission.
The parent company of Twister is The Magnum Ice Cream Company, a publicly listed company headquartered in the Netherlands.
Is Twister British or Dutch?
⌄
Twister originated in the United Kingdom in 1982, but it is owned today by The Magnum Ice Cream Company, which is headquartered in the Netherlands. So Twister is a British-origin brand under Dutch ownership.
Since when has The Magnum Ice Cream Company owned Twister?
⌄
The Magnum Ice Cream Company has owned Twister since 8 December 2025.
Who owned Twister before The Magnum Ice Cream Company?
⌄
Before The Magnum Ice Cream Company, Twister was owned by Unilever until 2025.
Is Twister still owned by The Magnum Ice Cream Company?
⌄
Yes. As of 16 September 2026, Twister is still owned by The Magnum Ice Cream Company. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy