Who owns Triumph?
Triumph is made and sold by Bajaj Auto (India, BSE: 532977) under licence; Bajaj Auto does not own the name.[1] The Triumph name is owned by Triumph Motorcycles Ltd.
Evidence: Bajaj Auto Limited — 19th Annual Report 2025-26. Last checked .
Key facts
- Licensed to
- Bajaj Auto Limited reported
- Headquarters
- 🇮🇳 India, Pune
- Origin
- 🇬🇧 United Kingdom
- Category
- Automotive › Motorcycles
- Parent ticker
- BSE: 532977 NSE: BAJAJ-AUTO
- Last verified
- · 1 sources
About Triumph
Triumph motorcycles in the 400cc class are built by Bajaj Auto at its Chakan 2 plant for India and for export, under a collaboration with Triumph Motorcycles Ltd of Britain that covers joint development, manufacturing and Indian distribution. The name belongs to Triumph, not to Bajaj. The range reaches 221 showrooms in 174 Indian cities, 80 of them shared with KTM, and added the Thruxton 400 and the export-market Tracker 400 during the year to March 2026.
Ownership timeline of Triumph
Where Triumph sits in Bajaj Auto
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bajaj Auto ownership tree →
See the full Bajaj Auto brand portfolio (14) →
Other brands owned by Bajaj Auto
Bajaj Auto controls 15 brands on Brandtree, 15 of them in automotive.
Also in automotive
Other brands in motorcycles, and who owns them
Bajaj Auto has more brands in motorcycles on Brandtree than any other owner: 13 of 64.
| Brand | Owner | Owner based in |
|---|---|---|
| Destini | Hero MotoCorp | 🇮🇳 India |
| Norton Motorcycles | TVS Holdings | 🇮🇳 India |
| Bayliner | Brunswick | 🇺🇸 United States |
| Can-Am Off-Road | BRP | 🇨🇦 Canada |
| Ape | Immsi | 🇮🇹 Italy |
| FOX | Fox Factory | 🇺🇸 United States |
| BSA | Mahindra & Mahindra | 🇮🇳 India |
| Barletta | Winnebago Industries | 🇺🇸 United States |
About the owner: Bajaj Auto
Bajaj Auto is a publicly listed company headquartered in Pune, India, founded in 1945.
Bajaj Auto makes motorcycles, three-wheelers and quadricycles in India and sold 5.1 million vehicles in the year to 31 March 2026, of which 2.25 million were exported to more than 100 countries. It traces itself to Bachhraj Trading Corporation, incorporated on 29 November 1945 and renamed Bajaj Auto in 1960; the present listed company was the automobile business carved out in the 2008 demerger of the old one. It is the world's largest maker of three-wheelers, and in November 2025 it took sole control of the Austrian group that owns KTM.
🇬🇧 Triumph and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, Triumph among them.
Frequently asked questions
Who makes Triumph?
Bajaj Auto makes and sells Triumph under a licensing agreement.
Does Bajaj Auto own Triumph?
No. Bajaj Auto holds a licence to make and sell Triumph, which is not the same as owning it.
Where did Triumph come from?
Triumph originated in the United Kingdom.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bajaj Auto Limited — 19th Annual Report 2025-26 — Bajaj Auto Limited, Annual report; retrieved 21 September 2026.
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